Premium Business-to-Business Network Solution Embraces Programmatic Optimization via Maxifier

Maxifier, the global leader in programmatic premium optimization, today announced that business-to-business network solution, BBN, has adopted its ADMAX platform.
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Jan. 23, 2013 - PRLog -- New York: Maxifier (, the global leader in programmatic premium optimization, today announced that BBN (, an industry pacesetter in large-scale digital marketing solutions for global business-to-business marketers, has adopted its ADMAX ( platform to drive greater value for its advertisers.  

BBN has built a reputation for delivering quality results for its advertisers within strict business digital environments. This new implementation of ADMAX eliminates many of the manual procedures required to analyze reports to guide optimization decisions. By employing ADMAX across all its sites, BBN is now able to simplify and greatly enhance its optimization process for local and international campaigns, streamlining operations for its business and improving results for its clients.

“With a premium, niche, high-value audience, our advertisers have high expectations for us to deliver to their performance and delivery goals,” said Scott Roulet, President, BBN. “ADMAX allows us to quickly and easily optimize all our campaigns programmatically. In addition, through the unrivalled inventory insight it offers, we can make more intelligent, informed decisions. We are now able to balance the needs of all campaigns so no change is instigated that would have a wider, detrimental impact on other campaigns.”    

As a rapidly-growing business, BBN was keen to work with a technology company that could act like a true partner rather than simply provide a standard vendor relationship.

“We already have important relationships with partners like 24/7 Media, and always look for strong partnerships with companies we elect to work with,” commented Roulet. “Maxifier has already supported us by ensuring the ADMAX platform was set up for our specific needs and is providing our business with managed services when necessary.”  

“BBN is the latest example of a company realizing the potential business and revenue benefits that insightful optimization can deliver,” said Denise Colella, President, Maxifier. “We are excited that BBN has selected Maxifier to be one of its technology partners, and look forward to working with them to ensure they gain the maximum benefit possible from our platform.”

About Maxifier

Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimisation. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier’s cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier optimises more than 3 billion impressions each month for leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.

About BBN
BBN ( is a global leader of large-scale digital marketing solutions for business-to-business marketers. BBN was launched in the United States in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Information, and The McGraw-Hill Companies. BBN has expanded its reach to 55 million business decision makers through relationships with more than 120 media companies. As a partner of 24/7 Media, WPP's marketing technology company, BBN utilizes 24/7 Open AdStream for ad targeting and delivery and works closely with the global sales force of Real Media Group, a newly launched division of 24/7 Media. BBN Networks, LLC is a privately-held company based in Washington, D.C. with sales offices in New York and London. For a complete listing of BBN partner publishers, visit

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