World Franchise Associates Announces 4th Dubai International Franchise Forum
Key event for international franchisors and investors scheduled for 23rd-24th April 2013
Over 50 international franchise brands seeking partners for multi-unit, area, master and country franchise development across the GCC & MENA region will be represented at the forum covering food, retail and services (B2B & B2C). Sample brands include: Earl of Sandwich, Extreme Pizza, VOGUE Cafe, GQ Bar, Menchie's, Cool-de-Sac, Aqua-Tots, écurie25 Super Car Club, FasTracKids, JumpBunch, Linguaphone's Pingu's English, Zohoor Alreef and many more.
Mr Kit Brinkley for WFA explained ‘The International Franchise Forum provides potential investors with the opportunity of exploring a wide range of investment options in one convenient location’.
Since its launch in 2010, the Dubai International Franchise Forum has continued to attract delegates in increasing numbers with 120 attending the third forum held in October 2012. Delegates came from 17 countries.
To accommodate the growing number of attendees, this year’s forum will be held in the luxurious Grosvenor House which lies in the heart of Dubai Marina.
In addition to a keynote address by a senior international franchisor, the Dubai International Franchise Forum will focus on a range of key issues including:-
• The importance of branding
• How to evaluate a franchise
• Supply Chain Considerations
• The key questions to ask franchisors
• Effective use of social media
• Women in franchising
• Launching a restaurant concept
• Business meetings
Mr Brinkley continued ‘The program will be supported by twenty speakers with extensive experience and knowledge to share with our delegates. We recommend the event to anyone who is serious about the franchising industry in the GCC and wants to learn about the latest trends and issues affecting the region.’
Franchising professionals and potential investors who are interested in attending the Dubai International Franchise Forum can contact WFA directly or register their interest via the WFA website where feedback from the previous forum is also available.