Syngenta appoints Mobas for global brand project

Jan. 22, 2013 - PRLog -- Syngenta, one of the world's leading companies with more than 26,000 employees, has appointed Mobas to work on developing a global brand for one of its key marketplaces, the nature of which cannot be revealed due to the confidentiality of the project.

Syngenta is dedicated to one purpose: bringing plant potential to life. The agribusiness company operates in some 90 countries and has a large number of research and development facilities and production sites worldwide. Syngenta’s global headquarters is in Basel, Switzerland (http://www.syngenta.com/global/corporate/en/investor-relations/company-profile/Pages/global-presence.aspx#headquarters_bs).

Mobas – one of the fastest growing agencies in the UK – has been appointed by Syngenta to help develop the visual identity for one of its pioneering new programmes. Mobas is conferring with the Syngenta lead project team and the brand team in Basel.

Says Robin Bryant, Mobas Managing Director: “It is a huge privilege to be working with such a world-leading and pioneering company and such a talented and committed group of people.”

“We are working with the Syngenta team to develop a new brand and its accompanying marketing materials in a very complex marketplace,” says Rob. “This is a project that we are very proud to be a part of.”

Mobas, which is an integrated agency working in four key areas – brand, design, digital and PR – won the Syngenta project after pitching in a competitive three-way tender process. The work will run through 2013.

About Syngenta

Syngenta is one of the world's leading companies with more than 26,000 employees in some 90 countries dedicated to one purpose: bringing plant potential to life. Through world-class science, global reach and commitment to its customers, Syngenta helps to increase crop productivity, protect the environment and improve health and quality of life. Syngenta is a global agribusiness company headquartered in Basel, Switzerland (http://www.syngenta.com/global/corporate/en/investor-rela...). It has a large number of Research and Development facilities and Production sites all over the world.