US Food and Drink Performance and Current Scenario included a new report on "Performance Food and Drink - US" which gives the in-depth analysis and forecast on the US Food and Drink market.
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Jan. 21, 2013 - PRLog -- Performance Food and Drink - US

 Although a portion of active consumers are users of performance food and drink, a segment of exercisers abstain from the category for lack of need, preference for other foods, and concerns about product cost. Manufacturers need to address these concerns by focusing communication on the formulation, scientific tests, and other elements that make products effective; thus, necessary elements for athletes and exercisers. Additional opportunities exist for brands to broaden the appeal of performance food and drink products to casual exercisers and dieters, who likely would be drawn in by low-calorie, portion-controlled and/or energizing products.

 – Jennifer Zegler, Beverage Analyst

 Some questions answered in this report include:

 How can manufacturers increase usage among active consumers?
 Who should be considered as new audiences for performance products?
 What product formulations should be considered to grow the category?

 Scope and Themes
 What you need to know US Food and Drink (
 Data sources
 Sales data
 Consumer survey data
 Advertising creative
 Abbreviations and terms

 Executive Summary
 The market
 Performance food and drink category sales slated to pump up through 2017
 Figure 1: Total U.S. sales and fan chart forecast, performance food and drinks, at current prices, 2007-17
 Sports drinks remain category’s MVPs, but other segments shaping up
 Figure 2: Sales of performance food and beverages, segmented by type, 2010 and 2012
 Market factors
 Teens should be targeted when young for usage that carries throughout life
 Figure 3: Thirst quencher and sports/activity drinks consumed in the last 30 days, April 2011-June 2012
 Exercise, diet main influencers of performance product usage
 Figure 4: Exercise frequency, by diet, October 2012

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