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Severna Park Maryland Dentist Incorporates Web Video into Online Marketing and Branding Strategy
Severna Park Dentist Paul J Kinsey DDS incorporates web video content strategy in marketing mix to increase awareness and promote online branding to meet the growing demand for cosmetic and family dental services in Anne Arundel County Maryland.
Dr. Paul J Kinsey DDS is an established Maryland cosmetic and family dental practice with over 25 years of service in Anne Arundel County Maryland. The practice is strategically located on Benfield Blvd. in the heart of Anne Arundel County. With the recent influx of young, tech savvy families into the region, the practice made a strategic decision to market its services online with a Youtube Marketing effort and a new SEO friendly website.
Joe Stephens Creative Principal at StratDV Media LLC, http://www.stratDV.com is spearheading the effort to build the established Severna Park Dental practices online presence.
The Severna Park dental practice has a lot to promote, including a modern, state of the art facility, featuring the latest in dental technology, expand suites, and ample covered parking.
Several professionally designed videos were created by StratDV Media LLC to showcase the facility, highlight the services, and share authentic testimonials from current patients. All of the videos are posted on YouTube, as well as the new practice website. (See sample video below):
Joe Stephens notes that: "since YouTube is owned by Google and is the number two search destination, our intent was to leverage the power of the internet by creating a number of short but informative videos, so that people could more readily find the practice when searching online."
Mr. Stephens notes that while a few dental practices have web video, its often a single video that is little more than a "TV commercial" posted on their website.
"In the world of online search, more video is better, and authentic and relevant video is even better still", according to Mr. Stephens.
StratDV Media LLC an award winning Maryland video production company, has consulted and produced video and online marketing projects that have been used by Alcoa Corporation, AOL, Domino's Pizza, IBM, Sodexo, NRTC, and a host of other companies and non-profits since 1999. Additionally, his work has garnered national attention, He is a two time Telly Award winner, and W3 award recipient by IAVA (International Academy of Visual Arts).
“My goal is to serve my clients, be flexible, responsive, and provide video content that is truly reflective of their vision and mission.”
In addition to online video and internet marketing, Joe holds an MBA with a marketing communications and sales background, and a diverse work history, having served in higher education as well as high tech. Joe brings a consultative business understanding to engagements with his clients.
Samples of Joe’s work can be viewed at http://stratDV.com, Joe also has facilities available for studio production in Annapolis Junction, Maryland. References are available on request, 443-534-5034
Additionally, Joe has a blog regarding online video trends and technology, that may be of interest: http://www.videocontent4web.com