Toyota Launches Toyota University Cricket Championship: Encouraging University Cricket in India

Jan. 18, 2013 - PRLog -- Mumbai, January 17th, 2013:  Toyota Kirloskar Motor Pvt. Ltd.  (TKM) today launched Toyota University Cricket Championship (TUCC), a T-20 cricketing series to encourage cricket at the university level in India. TUCC will see eight Indian universities contest each other for the title of Toyota University Cricket Championship 2013. TUCC which is a joint initiative is supported by New Delhi Television (NDTV), The Association of Indian Universities (AIU) and The Ministry of Human Resource Department.

Present on the occasion of the launch were many important guests and dignitaries including Superstar Shah Rukh Khan along with Mr. Sandeep Singh, DMD and COO, Marketing & Commercial, Toyota Kirloskar Motor, Mr. Hidehisa Nagae, Executive Managing Coordinator- Director, CR & Marketing, Toyota Kirloskar Motor, Dr. Prannoy Roy, Founder and Executive Co-Chairperson of NDTV and Dr. S. N. Puri, President, AIU.

Speaking on the occasion, Mr. Sandeep Singh, DMD and COO, TKM said, “Toyota University Cricket Championship is a special project for us and we are very glad to encourage and promote university level cricket in India. Toyota’s foray into this new venture is in line with our global philosophy of creating a sense of ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’

With the help of our partners NDTV, we have planned a very aggressive marketing campaign for TUCC which will entail a blitz of promotion and BTL activities starting today till the 17th of February and a number of contests and other attractions from February 17th till the 10th of March, 2013. We will also run very exciting contests for the young participants from the audience who will be eligible to win a brand new Toyota Etios Liva. We will also gift a Toyota Etios to the man of the series,” continued Mr. Singh.

The eight university teams will be split into two groups of four teams each and each team will play each other once in the group across various cities in India. These eight teams will be mentored by renowned cricketers who will also act as team ambassadors for individual teams. Special camps will be held for the teams where they will be trained by their respective mentors.

TUCC aims to reach out to more than two hundred Universities and twenty lakh students across the country through interactive on ground activities across colleges and universities. The matches will also be followed by a carnival with LIVE musical performances by some of India’s great artists, great food and engaging on-ground contests.

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Overview of TKM:
Company name          Toyota Kirloskar Motor Private Limited
Managing Director          Hiroshi Nakagawa
Equity participation          TMC: 89%, Kirloskar group: 11%
Number of employees   Approx. 6,000 +
Land area          Aprox. 432 acres (approx.1,700,000 m2)
Building area          74,000 m2

Overview of TKM 1st Plant
Established          October 1997 (start of production: December 1999)
Location          Suburb of Bangalore, Karnataka State
Products          Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity         Approx. 90,000 units

Overview of TKM 2nd Plant
Location          On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products          Corolla Altis, Etios, Etios Liva, New Camry
Start of production          December 2010
Annual production capacity         1,20,000 units

For any further information please contact:
Toyota Kirloskar Motor Pvt. Ltd.
Tarunya Mohan
Mobile : 0-9740900029
E-mail: tarunyamohan@toyota-kirloskar.co.in