Optimal Web Consultants, Inc. Launches New Responsive Website

On January 17, Optimal Web Consultants, Inc. launched their new website. It utilizes a cutting edge block style for easy reading and navigation. And its responsive design ensures it's easily read on any sized device.
 
Jan. 22, 2013 - PRLog -- On January 17, 2013, Optimal Web Consultants, Inc. launched their new responsive website, http://optimalweb.biz/.  Their site educates Wisconsin businesses on their three core services: custom website design and development, search engine optimization (SEO), and conversion rate optimization (CRO).

“It’s the culmination of years of experience, testing and learning,” said Brandon Wentland, President and Creative Director of Optimal Web Consultants Inc.  

Headquartered in Appleton, Wisconsin, they’re becoming known as innovators, pushing website design and internet marketing to new levels.

On their new site, they moved away from a space theme to embrace a more natural and local feel, using pictures of Appleton and hand-drawn pictures.  

One of the biggest changes is how their new site uses custom responsive design to automatically resize it to fit screens on all devices from desktop computers to tablets and smartphones.  

After studying how users interacted with their site, they rearranged and rewrote their content to quickly communicate their services.  Through testing, they found that the phrase “Get a free quote” yielded the most conversions so they made it a permanent fixture in their new header.  Instead of sending people to a contact page, every call-to-action opens a contact form on the page, making it easy to contact them.

“Every detail is custom designed to attract customers, get them interested and turn browsers into buyers.” Wentland said.  “That’s what we love building: websites that work.”

For more information on the internet marketing services of Optimal Web Consultants, and to see their work, please visit http://optimalweb.biz/.
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