Jan. 17, 2013
-- Bethesda, MD Research In Beauty is pleased to announce that their keratin hair straightening products were recently tested and approved by the United States Department of Labor Occupational Safety and Health Administration. The Nano-Complex Sleek Light and Sleek Extreme Hair Straightening Treatments were scientifically tested and results indicated that Formaldehyde or Methylene Glycol cannot be detected in these formulas.
To help keep you safe, the controversy over toxic free certification has centered on the premise that formaldehyde is a cancer-causing element and that it has been used in many professional salon keratin hair straightening treatment formulas. Despite many well marketed companies claims that their products are "formaldehyde-
free" and safe to use, international tests have shown that many of these same formulas contain dangerous levels of formaldehyde, with some as high as 10%. With the rising popularity and profitability with hair straightening treatments, some salons have continued to use the formaldehyde based treatments to meet client’s desires for straight hair, even after some salon professionals and clients have complained of respiratory discomfort, eye irritation and other side effects.
In efforts to prove their merit in a competitive market, Research In Beauty Vice President Massimo Quartararo shares, “When we first started our professional haircare company, there were many diverse challenges and exciting opportunities caused by the competition. When we legitimately said that we have safe, toxic-free products; we needed to ensure this so that the hairstylists and consumers would feel secure with each use.” While Canada, the United Kingdom and the European Union have progressively banned the use of formaldehyde;
the USA has only started efforts to intervene and warn consumers about the harsh side effects of some formaldehyde based hair straightening products. Not easily influenced by the quick fame and fortune of other companies offering harmful products, Research In Beauty forfeited two years of business to perfect a very safe and healthy formaldehyde free formula that truly works.
To ensure safety for everyone, hairstylists are now paying much closer attention to the ingredients of hair straightening products that they use on their clients. All professional Research In Beauty products are safe to use on any type of hair, even haircolor treated and previously chemically treated hair. The Nano-Complex Sleek Hair Straightening System helps hairstylists give their clients smooth, retexturized hair while also eliminating frizz and fly-aways. Additional benefits include effectively reconstructing damaged and color treated hair.
President Eyal Uzana proudly notes, “Today, Research in Beauty also stands head and shoulders above the competition as the only officially certified and approved hair straightening system meeting the required directives and tests by scientists of Europe’s strict 76/768/C.E.E.”
Safe Alternatives For Sleek New Hairstyles: While Research In Beauty is rapidly expanding, they have a database of references to salons and hairstylists that are able to safely provide this safe hair retexturizing treatment. To find an affiliated Research In Beauty salon near you that offers these safe hair treatments or for more information on how to experience this special Nano-Complex Sleek Hair Retexturizing System and their new Keratin Gold Nano-Complex Rejuvenating System, contact: Info@ResearchInBeauty.com, visit www.ResearchInBeauty.com or call 301-828-6644.