India Cable digitization to boost revenues to Cable Operators using Corpus Media Labs STB software
Corpus Media Labs today announced that it is all set to make cable digitization work big benefits for the Cable operators through its new range of products and partnerships with Ad agencies
Corpus Media Labs (www.corpus.com)
The advancement of cable digitization in combination with the STB software from Corpus can enable wide variety of revenue generating applications and advertisement revenue to Cable operators. With the current market size of just over 100Cr, the applications and STB ad's market size is expected to grow to around 5000 Cr by the time India achieves full cable digitization. Areas like T-Commerce, Interactive STB Ad's, regional yellow pages, Edutainment, Healthcare and T-Governance gives an opportunity to target and deliver customized services at a local destination adding huge revenues to cable operators. Corpus Tornado STB software in conjunction with its partner ecosystem will also enhance the TV experience of the cable subscriber thereby ensuring DTH quality and customer retention. Corpus 'Tornado' platform's capability to cross promote channel programs and improve visibility is going to help the cable operator's to sustain and enhance revenue from channels as well.
Broadband bundling with the Cable TV, enabled by Corpus Hybrid TV solution, Sachin Tummala elaborated, "In the process of digitization roll out, we are constantly innovating to generate additional revenue's to our cable operator's there by their broadband investments will have faster payback through our multi screen, OTT enabled Hybrid TV solutions. Our ideas to deliver solutions packaging with the advertisements and value added services as a managed service is to make it even more beneficial to the operators. The operators will have more agile ways of generating visible income through innovative means".
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