When There’s A Lack Of Authenticity, Heads Roll

While many qualities make a great CEO, authenticity is the key to staying in the corner office.
 
Jan. 18, 2013 - PRLog -- In response to Bloomberg Businessweek’s list “The Worst CEOs of 2012”, bestselling author Dean Hyers says a lack of authenticity is the common denominator in the downfall of these executives.

The annual list was created three years ago by Sydney Finkelstein and has included some some pretty heavy hitters. This year's list is topped by Brian Dunn, of Best Buy, Aubrey McClendon, of Chesapeake Energy and Andrea Jung, of Avon.

Clearly, this group of CEOs has presence – they wouldn’t have been able to get to the top without it. But a strong presence is incomplete when it lacks authenticity, according to Hyers. “It doesn’t matter who you are. Powerful presence is authentic, and authenticity is an integration of strength and vulnerability. People are attracted to the connection that vulnerability creates. That connection offers feelings of security and trust and brings out the best in everyone.”

Lack of authenticity permeates an organization, negatively impacting employee morale, corporate relationships and consumer trust. "While some people might not believe it, authenticity affects the bottom line," states Hyers.

On the flip side, employees accept a leader who they interpret to be genuine and reject those they suspect of having ulterior motives. When people have faith in the CEO they work harder and see what they do as making a difference.

Most of the executives who made the list were cited for dishonesty and lack of ethical behavior.

Dean Hyers has a BA in psychology from Gustavus Adolphus and is the bestselling author of WINNING PRESENCE For Business Presenters.
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