Value, Convenience Drive Loyalty to Quick-Serve Restaurants; McDonald’s Is Leader Despite Low Sat
A recent survey of restaurant consumers in the US by Consumer Edge Insight identifies the key factors that drive loyalty to quick-service restaurants, and identifies which brands have the strongest image.
Jan. 17, 2013 - PRLog -- STAMFORD, Conn. -- In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly-cited factors in determining which quick-service restaurant is visited most often are good value (58%), convenience (57%), low prices (53%), and fast service (51%). Great-
The survey also asked consumers to rate restaurant brands on different attributes. The quick-service brands with the strongest perceptions for providing “good value” among past visitors were McDonald’s (57%), Subway (53%) and Taco Bell (48%). McDonald’
The survey also asked past-three-month-
“For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well,” said David Decker, President, Consumer Edge Insight. “McDonald’
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Restaurant DemandTracker, a new syndicated consumer research service from Consumer Edge Insight, provides an in-depth analysis each quarter of how key economic and secular factors impact restaurant demand and which brands are best-positioned to succeed. Data for the most recent wave of Restaurant DemandTracker was collected in October via an online survey of over 3,000 US consumers, age 18 and over, designed and weighted to be representative of the US adult population that visit restaurants at least once per month. Some of the topics covered include economic factors driving changes in restaurant patronage, impact of health trends on overall patronage and by segment, changing demographic profiles of restaurant segment users, and numerous brand performance metrics. The research covers the quick-service, fast-casual, casual-dining, and fine-dining, and pizza-takeout segments in detail.
To learn more, call David Decker at (203) 504-7558 or send an email to firstname.lastname@example.org.
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Consumer Edge Insight LLC is a market research and consulting firm that helps investors and companies that want to have deeper insight into how consumer behavior is changing around the world and how to profit from those changes. We help companies monitor key trends and develop strategies to enhance shareholder value. For further information, visit http://consumeredgeinsight.com