Incredible Discoveries Announces National DR Marketing Campaign for Footfridge

Top direct response marketing company to employ unique go-to-market strategy with Australian manufacturer to launch FootFridge™ Innersoles in the United States.
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Incredible Discoveries
Footfridge Innersoles
O2 Media Inc


Pompano Beach - Florida - US

Jan. 16, 2013 - PRLog -- CONTACT:
Lee Kaplan
Incredible Discoveries
954.935.3162, ext. 230

Incredible Discoveries Announces Cooperative National Direct Response Marketing Campaign With Footfridge™

Top direct response marketing company to employ unique go-to-market strategy with Australian manufacturer to launch FootFridge™ Innersoles in the United States.

POMPANO BEACH, FL (January 17, 2013) Incredible Discoveries®, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced a cooperative direct response venture with FootFridge Innersoles International to launch FootFridge™ Innersoles in the United States.

Research indicates that up to 85% of people suffer from hot, tired feet increasing the risk of bacterial infection, foot trauma and dehydration. This, in turn, affects muscle function, posture stability and the loss of mental concentration.  The FootFridge™ Innersole is not a gel innersole, but an active paste type innersole.  This acts as a thermal shield to deflect heat away from the feet eliminating overheating, and all of the complications related to heat absorption. Not only does it cool the feet, but massages them as well.

Mark Poulsen, CEO of Footfridge said, “Footfridge is very excited to be launching our unique innersoles via direct response television in the USA,  and especially feeling confident that partnering with Incredible Discoveries will give us the edge for a successful campaign."

“We are extremely excited to be partnering with FootFridge™,” said Lee Kaplan, Operations Manager for Incredible Discoveries. “We believe that they offer a truly innovative and incredible product that today’s consumers will soon be discovering through the direct response marketing endeavor we’re engaging in.  By employing our unique BranduWin™ strategy, which includes branding, marketing, and direct response television (DRTV), FootFridge™ will soon be a household name in the United States.”    

Incredible Discoveries also occupies a unique position in the direct response industry.  They are a division of o2 Media, Inc., which produces the Lifetime Network’s daily morning show for women, ”The Balancing Act.”   As a part of their layering approach in direct response strategy, Incredible Discoveries will be featuring the FootFridge™ in an educational segment on “Optimal Foot Health,” which will assist in branding and heighten the product’s chance of success.

For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email, or via phone 954.935.3162, ext. 230.


Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development.  Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues.  Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise.  Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at


O2 Media™
is an award-winning full-service integrated media and production company specializing in launching brand names out into the world through compelling storytelling and two-way conversations. Our team of Production, Marketing and Technology experts generate buzz and brand awareness for our customers and content partners with a fully integrated media solutions mix using our four Branded Entertainment TV shows, Direct Response, Print and Online Marketing channels.  

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Tags:Incredible Discoveries, Footfridge Innersoles, O2 Media Inc
Industry:Marketing, Entertainment
Location:Pompano Beach - Florida - United States
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