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New Automated Platform Centralizes Access to Top Bloggers for Marketers
Influencer marketing platform Style Coalition launches SCX Influencer Exchange, a new technology designed to be a centralized resource for working with bloggers including comprehensive profile data, campaign booking services and detailed reporting.
“The launch of SCX (http://www.stylecoalition.com/
Since its inception in 2008, Style Coalition has become the recognized leader in influencer marketing by producing scaled integrated campaigns across the lifestyle vertical. Its profitable partnership with Hearst Digital Media brought major client wins including Unilever, Starbucks, Macy’s and L’Oreal. Currently, Style Coalition’s network includes 50 of the top fashion, beauty and home décor bloggers with a combined reach of over 5MM monthly unique visitors. With SCX, the platform evolves from a closed, exclusive network to an open, scalable marketplace opening the doors to online influencers in the lifestyle vertical regardless of their network affiliation, while also expanding into additional categories of men’s fashion, food, travel, health and fitness. All are vetted by Style Coalition and must meet a standard criterion.
At the heart of SCX is the SC Index (SCI) score, derived using Style Coalition’s own proprietary algorithm, analyzing influencer’s overall media reach. Subscribed brands are able to search the database and hyper-target individual lifestyle influencers, view their analytics, rates, select services, book campaigns and measure results. Style Coalition monitors the process and ensures seamless execution.
“We have seen a sharp increase in the use of influencers in digital campaigns. The current lack of a centralized blogger database, inconsistency of rates, inability to verify stats and measure campaign success takes valuable resources away from creating and managing the overall strategy for clients,” said Shenan Reed, Chief Media Officer, Morpheus Media. “SCX solves all of these problems and allows agencies to focus on what they do best without wasting resources on sifting through blogrolls, researching stats, negotiating rates and drafting contracts. Now that booking influencers can be as easy as placing media buys, influencer marketing might become a significant channel for many brands.”
A limited number of agency and brand partners were invited to Beta-test, with more invitations to be released in the coming months. Brands and agencies are encouraged to request an invitation at StyleCoalition.com/
About Style Coalition
Founded in 2008, Style Coalition is the leading platform for influencer marketing in the lifestyle vertical, providing brands direct access to top online influencers for innovative multi-channel social media campaigns through a variety of proprietary solutions and its partnership with Hearst Digital Media. SCX: Influencer Exchange is an automated, subscription-
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