Lean Marketing Lab partners with Business901

Jan. 14, 2013 - PRLog -- The Lean Marketing Lab is an online community, that has been created to further the cause of bringing continuous improvement to the sales and marketing arena. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined.

This is a natural extension of the community to partner with the Business901 Lean training programs. 'It offers a continued discussion and mentor group for people taking the training," says the Business901 owner. For a limited time, purchase of the Marketing with Lean book series will give you access to the members only site and these three training programs:

Lean Service Design Training – 30 day Program includes downloadable workbook
Lean Sales and Marketing Training – 45 day program includes downloadable workbook
Lean Training for Sales and Marketers – 90 day program

The Marketing with Lean Books Series consist of these four titles:

Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team(More Info): The ability to share and create knowledge

About Business901 (http://business901.com):provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.