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Jan. 14, 2013 - PRLog -- SAN MATEO, Calif. -- THE MATH IS CALLED "THE BARROWS POPULARITY FACTOR" AND IT CAN HELP YOU INCREASE YOUR SALES, INCREASE YOUR PROFIT AND DECREASE YOUR RISK.

YOU CAN READ THE WHOLE BOOKLET IN ABOUT AN HOUR AND THE MATH IS SO EASY TO USE THAT ALL OF THE CALCULATIONS CAN BE DONE BY ONE PERSON, IN MOMENTS, WITH JUST A SIMPLE CALCULATOR.

...AND IT WILL GIVE YOU MORE OF THE INFORMATION YOU NEED TO MAKE KEY MARKETING DECISIONS WITH FAR LESS RISK.

“In short...’The Barrows Popularity Factor’ is a very simple equation that actually lets you quantify the relationship between advertising and sales, according to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.

The reason the math works is very simple.

The equation reduces the relationship between advertising and sales to its lowest possible common denominator...namely, “How much did you sell? (divided by)  How much did you advertise?” (But don’t do the math in dollars...do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise?  (in gross impressions)

The answer you get is a rate of return on gross impressions.

That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.

The math and how to use it is explained in a booklet he wrote called “The Barrows Popularity Factor.”

“You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator,”  according to Barrows.

(NOTE TO EDITORS): News and media companies that sell advertising can also use this math to help them increase their advertising revenue because they can use the math to help them work with their clients to help them make their advertising much more effective. Media companies can also use the math to help them plan their own advertising campaigns to help them increase their circulation and increase their audience.)

“With the math in ‘The Barrows Popularity Factor,’ businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money,” says Barrows.

Every day, in every business, the people in charge of advertising, marketing and sales will constantly be reviewing all of their efforts to increase their business.

The big questions they look at are “How can they make a lot more money?” and “How much money can they make?”

The other questions that every business looks at regarding advertising are as follows:

*How much should you spend on advertising?

*How should you spend it?

*What should you say?

*Which ads and which media are producing the best results?

*Which media should you increase, and by how much?

*Which media can you decrease, and by how much?

*How is your competition affecting the sales of your products and services?

....And a lot of other questions along these same lines.

“The answers to these questions are very complex and there is no way to quantify all of the intangibles that affect the sales of a product...intangibles like the demand for a product, the availability of product, the consumer’s propensity to spend, whether you had a good sales force or a great sales force during the period of time of a specific promotion, your competition, and even the weather can’t really be quantified with cold, hard numbers, and all of these factors are intertwined.

Plus, everything about the product and everything that you do to promote a product,  and everything in the marketplace that affects the sales of that product will be reflected in the “Popularity” of your product...and that is the essence of “The Barrows Popularity Factor.” It measures the “popularity of your product and its promotion,”  and it lets you quantify the relationship between your advertising and sales” says Barrows.

In short, the easy-to-use math  in “The Barrows Popularity Factor” will allow you to test and compare your advertising copy and media, better, faster and less expensively. Plus, it will give you more of the information you need to make key marketing decisions with far less risk, says Barrows.

The math in “The Barrows Popularity Factor” can help you fine-tune your entire marketing program to help produce much higher sales and profit.

“So, before you try to decide the best way to allocate your advertising budget, and before you spend another dime of your advertising budget, take about an hour to read a booklet called ‘The Barrows Popularity Factor,’” says Barrows.

“The math in ‘The Barrows Popularity Factor’ is universal and effective...

and it’s not just marketing man’s mumbo-jumbo, it’s cold hard math that can help your company make a lot more money, starting right now” says Barrows.

“The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should read this booklet immediately.”

The booklet will explain why it works, how it works and how to use the math to help your company make a lot more money.

In addition to doing advertising, Barrows is also a sculptor, songwriter, author and inventor.

For additional information about measuring the effectiveness of advertising with “The Barrows Popularity Factor,” and for additional information on the Video Enhanced Gravemarker, the sculpture, songs called “Big Bucks” and “Run For Office,” a book called “Cemetery of Lies” and a poem called “It used to be made in America,” contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.

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Source Email : R.M. Barrows, Inc. Advertising & Public Relations : ***@barrows.com : 1-650-344-4405 : 94401 : Business, Marketing, Small Business, Retail, Manufacturing, Advertising, Entertainment, Finance : Business, Manufacturing, Retail : San Mateo - California - United States
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