Soundview to Publish Summary of Stop Selling Vanilla Ice Cream by Steve Van Remortel

Jan. 14, 2013 - PRLog -- If you are like most business owners and leaders today, you feel stuck working constantly "in" your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream® process offers an easy-to-follow strategic planning and talent development methodology to work "on" your business that leads to a real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question for your business: Why will a customer choose you over your competitors? Learn more at http://www.summary.com/book-summaries/_/Stop-Selling-Vanilla-Ice-Cream.

Steve Van Remortel, creator of Stop Selling Vanilla Ice Cream, educates and inspires business leaders on how to differentiate their organization by applying the fundamentals of strategy and talent. Steve’s passion is to provide all business leaders a simple step-by-step planning process they can implement into their organization to optimize its performance.

As a passionate business strategist, Steve focuses on the powerful combination of a differentiated strategy and skill-set aligned high-performance team. As an owner and leader in manufacturing and service companies, Steve learned first-hand how to develop and execute a business and talent management plan that led to record performance. In 1999, Steve founded SM Advisors and has since created a library of more than 100 strategy and talent methodologies.

He is a Certified Professional Behavioral Analyst (CPBA) and holds degrees in Marketing and Organizational Communications and an MBA in Strategic Management. To date, he has personally completed over 1,000 planning sessions in more than 300 different industries.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.