News By Tag
News By Location
QR Systems WorldWide Closes on QAR Codes Deal
QR Systems WorldWide (QRSW) today announced that it has closed on a licensing and acquisition agreement with QAR Codes, LLC of Fort Worth, Texas. QR Systems WorldWide, Inc. is based in Dallas, Texas.
Dallas, TX – QR Systems WorldWide (QRSW)
QRSW President Jason B. Prado made the announcement today saying “for months I have been working with QAR Codes on the development of a proprietary QR code system for automobile dealers. The product has been refined and we are preparing for a full US market launch of the product this month”.
QR Systems WorldWide, Inc. is based in Dallas, Texas and was founded by Jason Prado and Steve Humphries in 2012. The company is poised for the acquisition and development of QR code systems for a variety of industries, including the automotive sector.
QR Systems products not only provide a retail marketing experience for both the consumer and business, but also provides critical business intelligence and insight through the aggregation and analysis of consumer Internet activity. This data source provides unique insights and provides new opportunities that dramatically enhance business operations and sales activity as well as customer communications with current consumer interest and demand.
Prado added, “ Nearly 25% of the Fortune 500 companies now use QR codes and the US automobile market is ripe for exploitation. Over a third of consumers are open to receiving communications form their automotive provider and 89% of Under 35 welcome contact via email, 64% test, 62% live calls and 59% mobile app. Under 35 users are 3 to 6 times more likely to scan QR codes.”
QR codes were first developed in Japan over ten years ago and were used by the automotive industry to track inventory and production. The square icons offer a wealth of information to anyone using smart phones, acting as quick, convenient and an inexpensive enhancement to more traditional marketing.
QAR Codes (Social Vehicle Marketing) allows consumers to shop for vehicles on their smart phones by utilizing social media (Facebook, Twitter, etc.). Consumer can shop on the lot, accessing the QAR Code on the Window sticker, scanning the codes from dealer web sites, email blast, direct mail or newspaper advertising. Once the user accesses the QR code, the dealer receives real time data on the QAR Codes Dealer Dashboard about the customer which is pushed to the dealers CRM, thus providing real time consumer information.