Jan. 10, 2013
-- For residents of the Owings Mills area, the task of finding a qualified electrician on the Internet will soon be faster and easier. A recently launched online marketing campaign for local electrical contractor New Dawn Electric is expected to simplify and streamline the search process many Internet users go through to find services. With the aim of improving online access for potential customers, New Dawn Electric has hired SEO leader Prospect Genius to develop an optimized Web site that will appear prominently on search engine results pages. As a result, homeowners and area businesses searching online for a master electrician or a service upgrade will have quick and easy access to the certified electricians at New Dawn Electric.
From a business standpoint, the importance of being listed high on search engine results pages has become more and more important to service providers. In surveys conducted by the Pew Research Center, it's been shown that six out of ten adult Internet users rely on search engines and other Web sites to compare local services and make purchasing decisions. This growing reliance on digital media is what prompted New Dawn Electric to sign up for Prospect Genius's search engine optimization program. By maximizing its visibility for online searches such as "residential electrical" and "radiant heating," New Dawn Electric is positioning itself to generate more inquiries from prospective customers in and around Owings Mills.
Matt Gallo, a spokesman for Prospect Genius, says search engine visibility is a crucial element in marketing any local service provider—whether they do pool wiring, ceiling fan installation, or radiant floor heating: "To many small businesses, search engine optimization sounds like something that only computer programmers would understand, but the concept is actually pretty basic. We simply create Web sites that are highly relevant to the things people are searching for. The job of the search engines is to provide its users with the most relevant results, so we create Web sites that are a good match to what the public is looking for. In the case of New Dawn Electric, our SEO work not only benefits our client, but it also helps local residents get the electrical repairs and installation services they need faster and more directly."
New Dawn Electric is an electrical contractor in 0wings Mills, Maryland. They provide dependable electrical repairs, light fixture installation, service upgrades, and more.