Jan. 10, 2013
-- Based on popular demand to increase the daily dose of news and views on style, glamor, celebrity and gossip, Spiritz&
More.com, the highly rated e-zine for youth, is now presenting itself as liveinstyle.com. Liveinstyle.com will cater to the full-of-life, young Indians, giving him an as -it -happens update on parties, high fashion to-dos, appreciation of ‘Spirits’, a glimpse of the stars, retail therapy for sports fans who can buy RCB fan merchandise, and last but not least get an opportunity to win passes to exclusive events & parties across the country.
The world of the modern Indian youth, existentially found living in crowded metro cities that fuel passions, desires and undying aspirations. They belong to different religions, social and economic groups but they are a generation of dreamers, who long to be achievers.
Today’s ‘Be More’ desire is all about letting go – of inhibitions, giving birth to this new culture of dream big, work smart, party hard, and live uncompromisingly in style
. This has led to an overwhelming demand for updates and content on lifestyle, luxury and the high-life. And to cater to this demand, a strategic shift in positioning took place from ‘Spritz & More’ to ‘liveinstyle.com’
an online property that is solely focused on Lifestyle.