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Advice on How to Avoid Low-Paying SEO Article Writing Jobs & Get Higher-Paying Ones
As the owner of an SEO writing company, I receive questions from freelance writers about how to avoid low-paying article writing gigs and snag the higher paying ones. Following is some helpful advice on how to do exactly that.
Following are a couple of things I did early on in my career that allowed me to graduate from charging $25 per article to $85+ per article.
Desperation and My Journey to Landing High-Paying Freelance Writing Gigs
I’ve been freelancing since 1993. I’ve been doing it full-time since 2007. That year, I got laid off from my job as a corporate recruiter. At that point, I vowed never to work for someone else again. At the time, I didn’t realize it, but writing SEO content was my ticket to financial freedom.
When I first started out in 2007, many SEO article writing gigs paid ridiculous rates like $1, $3 or $5 for 200 to 500 word articles. And FYI, $5 was a “decent rate” at the time.
I set my rates at $25 (for 500 words) and while many in the freelance writing community lamented that this was “too low,” I was landing gigs at a pretty quick clip. This was enough to allow me to pay my bills. In fact, I got so busy within the first couple of months that I started outsourced writing jobs to other freelancers to help me out.
The Lesson I Learned from This: Forget what other freelancers charge; charge enough to be able to pay YOUR bills.
Landing High-Paying SEO Copywriting Gigs: Why It’s Important to Know Your Numbers
When my article writing rates were at the $25 mark, I landed a lot of clients and learned a ton about how to be a professional SEO writer. I was able to parlay this knowledge into a successful SEO content writing business.
After I got busy and started outsourcing work to other freelancers, I realized that I’d have to raise rates to hire quality writers. How did I know this? I took a hard look at my numbers. This is a lesson I’d learned from a business mentor years ago when I ran my editorial staffing agency in New York City.
He’d eiuyr say, “Get intimate with your numbers; they will never lead you wrong.” So, I went from charging $25 per article to $35/$45 (depending on the type of content). This way, I could pay other freelancers a decent rate, and still earn enough to operate my business and pay myself a decent salary.
The Lesson I Learned from This: Once you know exactly what your numbers are, you can answer the “how much should I charge to write SEO content” question pretty easily.
There’s a lot that goes into setting your SEO content writing rates, but keeping this info in mind will make it much easier to arrive at a figure that works for your freelance writing business.
About the Author: Yuwanda Black heads New Media Words (NewMediaWords.biz)