Tax Resolution Firm in Newark, NJ, Hires SEO Marketing Team to Improve Its Web Presence

Jan. 8, 2013 - PRLog -- TAX DRx

Phone: (908) 300-3483

Address: 502 Centennial Ave, Cranford, NJ 07016

Web site: http://taxattorneysnewark.nj-biz.com/

For Newark-area individual and business taxpayers in need of tax relief for major tax problems, help is on the way. Local tax resolution firm TAX DRx has teamed up with the online marketer Prospect Genius to boost its Web visibility and accessibility. The goal is for the people who need the expert tax help TAX DRx offers to be able to locate the company on the Web quickly and easily.

On any given day, some 59% of Internet users visit a search engine, according to studies conducted by the Pew Internet & American Life Project. Among those many search queries are people seeking information about local businesses selling products and services they need. That’s why it’s so vital for a local tax help firm like TAX DRx to include Web marketing as a key component in an overall marketing plan. By ensuring that its Web site is easy to locate via a standard search engine query and displays prominently on search engine results pages, TAX DRx can reach out to those prospective clients who might not learn about the business through any other medium.

Prospect Genius will take steps to improve TAX DRx’s search engine ranking using a process known as search engine optimization, or SEO. The higher a site’s search engine ranking, the closer it appears to the top of relevant search engine results pages. For TAX DRx, that means ensuring that Newark-area queries to Yahoo!, Google, and Bing using tax-related keywords like “tax settlement help,” “back taxes assistance,” and “tax audit preparation” lead the searchers to TAX DRx’s Web site. Once people visit the company’s Web site, they can learn more about the tax resolution services it offers.

“As more and more people come to depend on the Web for fast, reliable information, it becomes more likely that they won’t bother looking elsewhere for that same information,” explains Matt Gallo, an SEO marketing specialist with Prospect Genius. “By creating a Web site that’s informative and that performs well on search engine results pages, a business like TAX DRx can market directly to the people who need it most.”

TAX DRx was founded in 2000 to help local individual and business taxpayers with serious tax problems. The company provides tax settlement negotiation, tax audit representation, bookkeeping services, and an array of other tax resolution services in Newark and the surrounding area.