Bixy Announces Official Product Launch to Make Online Advertising More Efficient, Profitable

New Advertising Model Enables Web-Based Media Publishers To Generate Up To 5x More Revenue While Providing Consumers With Ads They Actually Want
 
 
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Publishing
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Music
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Advertising
Publishing

Location:
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Jan. 8, 2013 - PRLog -- LAS VEGAS – January 8, 2013 – Bixy announced their official product launch today at ShowStoppers @ CES 2013. Bixy is debuting a new advertising model aimed at helping web-based media publishers generate up to 5x more revenue while providing consumers with targeted ads and rewards matching their interests.

Until now, advertising on the web has been expensive, frustrating to manage and cumbersome to measure. Advertisements today indiscriminately bombard consumers with irrelevant messages, which leave businesses and publishers with less revenue. The end result is a frustrating experience for all parties. Bixy’s game-changing advertising model will greatly increase revenue for businesses and publishers while providing hyper-targeted ads to consumers packed with rewards they love.

“Consumers view most online advertising as irrelevant and frustrating intrusions,” said Kyle Johnson, Founder and CEO of 42 Labs, the parent company of Bixy. “This translates into low consumer engagement and cripples revenue for online media ranging from leading music streaming services to social media giants. Bixy’s advertising model will help businesses and publishers vastly increase their revenue by providing consumers with better and fewer ads for things they’re actually interested in.”

Here is how Bixy is changing the advertising landscape for businesses, publishers and consumers:

·       Businesses: From local mom and pop outlets to popular national brands, businesses of all sizes can utilize Bixy to quickly and easily create advertisements that target precise audiences by demographics and interests. Businesses can drive increased engagement by offering rewards within the ads. They can also view reports to continually improve the effectiveness of their advertising efforts.

·       Publishers: Publishers specify the type of ads to fit their site. If a publisher wants a 20-second audio ad accompanied by a 300x600 pixel banner, for example, Bixy provides the code publishers need for their website. Furthermore, Bixy does all the work behind the scenes to connect the right consumer to the right ad without any effort required by the business or publisher.

·       Consumers: The process of receiving far better and fewer ads is simple and easy for consumers. They can create their profile on Bixy in just a few minutes by selecting their interests and location. Then when they visit Bixy.com or publisher sites that run Bixy ads, consumers will receive personalized ads giving them rewards for things they enjoy.

To learn more about how Bixy makes it easy to connect consumers with businesses through our favorite websites, please visit www.bixy.com.

About Bixy
Bixy makes advertising more effective and enjoyable for businesses, publishers and consumers. Utilizing this game-changing platform, businesses can quickly create engaging ads, publishers can specify the types of ads they want on their website and consumers can control their advertising experience for the first time. Bixy ensures that consumers receive rewards for products they love, not simply banner ads that will be ignored. This improved consumer engagement leads to increased revenue for businesses and publishers. Bixy is privately held by 42 Labs, LLC and is headquartered in Kansas City. For more information, please visit www.bixy.com and www.42labs.com.

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