Retro Inspired Game Seeks To Buck Kickstarter Trend With Kinetic, Magnetic Play

Jan. 7, 2013 - PRLog -- Seattle WA (January 7th 20013) –  

By all accounts the Kickstarter crowd-funding platform has been a blessing for independent game developers. Until Kickstarter came along the odds of an anonymous game inventor getting their game on a retail shelf was a long shot at best.  But in 2012 the Games category on Kickstarter raised over $50 million dollars - the most out of any category - and allowed dozens of independent developers to actualize their dream of seeing their game on a store shelf.  

But if you take a look at the types of game projects on Kickstarter it becomes obvious that "mainstream" or "casual" games have yet to make their presence felt.  

"The over-whelming majority of analog game projects on Kickstarter are, what I call, hobby games," says Seattle based game developer, Steve Hart.  "Role playing games, card games and European style board games make up most analog game projects.  We think the Kickstarter platform can be a resource for mainstream toy and game concepts too."

In 2013, Mr. Hart and his development studio, FunHub Creative™, along with design and marketing agency Bullseye Creative, will test that theory with a Kickstarter campaign for Get Blue!, a kinetic, magnetic game, inspired by classic kinetic games of the '60's

"What's great about Kickstarter is the platform allows people to play games they would otherwise never have a chance to play," says Hart.  "Hobby gamers recognize this and support the projects they love.  I believe the right casual game, like Get Blue! can generate the same support."

After working together on other projects, members of FunHub Creative and Bullseye Creative realized they shared a lot of the same passions such as collectibles, comics, retro-toys and unplugged play.  So they decided to incorporate those passions into one product.  

"Our goal was to create something that was simple and intuitive," says FunHub's Hart, "Something that harkened back to our favorite games as kids, like Battling Tops, Crossfire and Rockem Sockem Robots.  However, we also wanted to create awesome characters and dynamic story narratives; something that lent context and collectability to a game. The result was Get Blue!"

In Get Blue! players score points by spinning their discs into character tiles and “capturing” them. To set a disc spinning, players flick it with their finger.  Points are scored when a disc attaches to and knocks over a tile.  Players lose points if a disc attaches to but does not knock over a tile.  Discs attach to tiles through magnetic force.  In each tile there is a powerful magnet and each disc has a metal core.

"The magnetic action provides a lot of reversals, wow moments and exciting play," says Hart.  "And as magnets continue to vanish from the play landscape Get Blue! provides a fun and safe magnetic play option."

The Get Blue! game is set to launch in Spring of 2013 and if the project finds the Kickstarter support it's hoping, consumers should be able to find Get Blue! on a toy shelf nationwide.  

About FunHub Creative:  

FunHub Creative is a one stop, full service product development studio specializing in bringing original board games and gift items from concept to shelf.  Our award winning staff of game designers, graphic artists, writers, editors, and project managers work with inventors, publishers, retailers and factories to create innovative and original products for market.

About Bullseye Creative:

Bullseye Creative, founded in 1996 by brothers James and Peter Klauser, is one of Seattle's premier design and marketing agencies. The Bullseye Creative crew is a small team of passionate superheroes who love their work, and it shows!  

About Get Blue:

Get Blue! is a collectible, kinetic table top game that features spinning discs, big time collisions, mythic characters and magnetic action. www.getbluegame.com  

Editors Note: 300 dpi photos are available.