Jan. 7, 2013
-- CHARLESTON, January 7, 2012- In an era reigned by fast fashion and mass-produced apparel, consumers and fashion professionals have begun to question the ethical shortcomings behind the fashion industry.
Nichole Dunst, a recent graduate from the University of South Carolina, is an environmentally focused entrepreneur that launched an online boutique for eco friendly and fair trade fashion in October of 2012. The e-shop called Treetie carefully sources fashion apparel and accessories from designers dedicated to ethical and environmentally sound design practices, and donates 1% of all profits to the organization 1% For The Planet.
“Fashion is a huge part of our culture, and I’m not trying to take that away from anyone. However, I think it’s important to educate consumers about where their clothing is coming from, to help them understand the impact that their buying patterns have on the environment and other people’s lives.”
From budget friendly basics by Groceries Apparel that are 100% Made in LA to unique contemporary clothing from lines like Stewart + Brown and Amour Vert, ShopTreetie.com has options for all types of women.
“I want to show consumers that “green” and “trendy” are not mutually exclusive. I pay close attention to fit, style, and wearability when I source merchandise. (Nichole Dunst)
During its short time in existence ShopTreetie.com has caught the attention of fashion bloggers and environmentally focused consumers around the U.S. and abroad. The company has plans to host trunk shows around Charleston, SC while adding new green merchandise to its website on a seasonal basis.