Goose Launches Online & Offline 2D Bar coding Solution with advanced Drug Packaging Authentication

Jan. 7, 2013 - PRLog -- Hyderabad, India, January 7, 2012: Pharmaceutical business re-engineering solutions specialist Goose (www.goose.co.in) announced today the launch of Goose  ‘Tracker’, a cost effective new generation 2D Serialization Bar Code for the Drug  Industry with a choice to choose online or an offline solution to secure and protect both consumers and the pharmaceutical companies. Its multi-level authentication features allow tracking of product throughout the distribution channel including warehouse to customer retail chain.

Goose ‘Tracker’ incorporates several new changes to suit GS1 global traceability guidelines. Goose ‘Tracker’ creates, manages and tracks unique serial numbers printed on the tertiary, primary and secondary packages. With the introduction of cost effective Online & Offline functionality options, Goose ‘Tracker’ helps Pharma organizations with an alternative product serialization technology; crucial investment option to minimize per production line serialization costs.

Leading Pharma companies like Strides Arcolab, Indoco Remedies and Macleods Pharmaceuticals, etc. have already implemented and adopted Goose Tracker for Track & Trace solution. The company expects a rise in demand and surge in ‘Goose Tracker’ customer portfolio as pharmaceutical companies get set to implement secondary bar coding which is now compulsory for pharmaceutical exports from January 1, 2013.

“Goose Tracker is a simple and easy to configure Track & Trace solution for achieving bar coding on drug packaging as per the recent Directorate General of Foreign Trade (DGFT) regulation” said Goose Founder & CEO, Deb Pattnaik. He further added “Our online & offline solution is highly scalable and handles the track and trace needs for all levels of packaging (upto primary) and e-pedigree easily."
This powerful solution can be configured to address product-specific integrity challenges and allows seamless scale as an organization adds new lines, manufacturing plants, etc.
“Goose Tracker integrates with existing applications to securely meet data management and printing needs for packaging and shipping labels. We are working with several Government & non-Government entities to include changes as and when they are announced” Deb added.
According to reports the growing global problem of counterfeit drugs poses a big risk to healthcare systems in developing nations. The World Health Organization (WHO) estimates that counterfeit drug prevalence rates fall between 10 percent and 30 percent in the developing world, compared to 1 percent or less in industrialized nations.  

India exports over $12 billion of its generic drug annually to more than 180 countries. Goose Tracker is designed to enable Pharma exporters complement their bar coding initiative to become reliable exporter of quality pharmaceutical products in the international market and strengthen their fight against counterfeiting.  

Having worked closely with major pharmaceutical companies, Goose is in the forefront of introducing new regulatory compliance and enterprise management solutions. Goose solutions are designed for industry needs and configurable to the demands of the customers.