A New Vision for Business in 2013: Re-learning the Importance of Balance

The Joy of Marketing, the brand behind New York Times Best Selling authors Sarah Petty and Erin Verbeck, is hosting a free, online marketing event to teach photographers how to get a fresh start and refocus their brands for the New Year.
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reFocus 2013, an online event for photographers wanting to make more money.
reFocus 2013, an online event for photographers wanting to make more money.
Jan. 4, 2013 - PRLog -- Springfield, IL -- The Joy of Marketing has organized a free online event in collaboration with White House Custom Colour, one of the photo industry’s premier labs, to educate photographers on a variety of topics ranging from garnering potential clients to balancing the unusual work schedule that often accompanies the lifestyle of a photographer. The free education will take place on January 8, 16, and 24 from 11 am- 4 pm CST each day.

Some photographers find themselves putting in countless hours each year, but still struggle to find their niche within the market. As they put in more and more hours each week, the line between work and home life sometimes gets blurred, leading to overall dissatisfaction and burn-out. “Once you get to a certain point in your photography business, you seem to hit a wall,” Sarah Petty says. “We want to help by sharing some ideas on how these business owners can work smarter, not harder in 2013.”

During the free event, 13 sought-after photographers will speak on how to refocus a brand struggling with these issues. Topics include “3 Tips to Bigger Sales in 2013,” “Low Cost Display Marketing” and “Charitable Marketing.”

Regardless of whether a photographer is part-time, full-time, or passionately pursuing a hobby, the information offered through the free event can give some creative ideas on how to make the year a successful one.

“We want to help restore the work-life balance we all desperately need in this business. We have several extremely talented professionals who are sharing ways to refocus a brand—making it efficient, profitable, and enjoyable again,” says Petty. Photographers can learn more by visiting the reFocus 2013 event website. Recordings of the speakers will be available for $59 for pre-event purchases and $99 after the event starts on January 8. Transcripts will be available as well.


About Sarah Petty & The Joy of Marketing

Sarah Petty is a highly-acclaimed speaker, New York Times bestselling author, MBA and coach who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah is also the founder of The Joy of Marketing, a company focused on providing marketing education, small business marketing ideas, beautiful design, and inspiration to help others enJOY marketing and build a powerful business.

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Tags:Photography Business, Marketing Photography, Make Money With Photography
Industry:Photography, Business
Location:Springfield - Illinois - United States
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