CLOAK INC Announces Leadership Change and Company Refocus

Jan. 1, 2013 - PRLog -- Miami, Florida – January 1, 2013 – CLOAK Apparel, Inc. “CLOAK INC” announces today that their creative team Terrance Wilson and Johanne Pradel are leaving the company and will no longer lead its creative process or manage its brand. The married couple, who were both founding members of the company, leaves to focus their energy on building their creative studio, COOL CREATIVE, INC.  

This change is effective immediately.

“I am grateful to have had the honor to work with Terrance and Johanne.” “They brought such a creative and fresh perspective to our company’s vision and mission,” says, Ebonie M. Mukasa, CLOAK INC CEO and Founder. “In 2008 we stepped into a market that we knew little about, with aspirations to improve the quality of life for those in need.”  “Fashion was the vehicle we chose to use to accomplish this mission.”

Over the past four years CLOAK INC has launched several collections including, Positivity Moves I & II, TATÚ – Wearable Art, The ONE Collection and The LOVE Collection.  As well, they coordinated several fundraising and social awareness campaigns, all benefiting Haiti. They partnered with several non-profit organizations which include Peace for Haiti and the Mission of Hope.

Today, CLOAK INC’s vision has broadened and supports a diverse mix of causes.  As Haiti rebuilds, we will continue to support trust-worthy and transparent Haiti-focused organizations.  Ebonie M. Mukasa, says, “We will continue to create interactive ways for our customer base to become Ambassadors of Hope like our 3rd Annual Haiti Solidarity Virtual March taking place on January 12th, 2013 on Twitter http://twitter.com/cloakinc.  We will continue to design and develop apparel pieces and accessories and organize other community based service projects that inspire love, hope and help.”

CLOAK INC is a social enterprise who since 2008 has been on a mission to cover those in need through fashion.  Using their moral and faith based values as a guide; their simple formula for social change is to be a part of the solution or to create one.

“LOVE is our engine, HOPE is our message and HELP is our purpose,” says, Ebonie M. Mukasa.

You can learn more about CLOAK INC by visiting its website at http://cloakinc.com. Socialize with CLOAK INC by liking or following them on Facebook, Twitter, Pinterest and Youtube at cloakinc.