to transform relationship between fans, celebs

New Jersey entrepreneur launches entertainment website that provides celebrities with 10 fans or over 10 million the opportunity to control personalized content while giving fans the ultimate interactive experiences.
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Jan. 1, 2013 - PRLog -- HAZLET, New Jersey – Whether your passion is music, sports, fashion or anything in between, the newest place to talk all about celebrities, all the time, is, the brainchild of New Jersey entrepreneur Andrew Poggi. The celebrity-centric website transports fans beyond traditional social media with an unmatched level of interactivity between fans and their favorite stars from all sectors of the arts, entertainment and sports worlds.

Poggi, Founder and CEO, has compiled a technologically savvy and creative team to bring the ultimate fan experience to everyone: from followers of the lead actor in a Hollywood blockbuster, to lovers of Broadway musicals, to global sports fans, to those with a penchant for local garage bands. What makes unique is that the site’s content is celebrity-driven. With cutting-edge technology for the web, tablets and mobile apps, the site provides news and original content created by the celebrities themselves. This allows fans and celebrities to interact in unimaginable ways.

“Whether someone has 10 fans or over 10 million fans, enables every celebrity in every category at every level to interact with fans and control their own brand,” explained Poggi. “We offer one-stop shopping for celebrities and fans alike, with the ultimate fan experience that can be found nowhere else.”

But not only does bring together the stars of today and tomorrow and their fans, it provides the opportunity for celebrities to partner with their favorite charities as well.  Revenue generated through the site can be channeled into the local community or be used to effect change around the world.  

“The site also supports the philanthropic efforts of celebrities, whether their cause is local or global, with opportunities to raise awareness as well as funding for their charity of choice,” said Poggi.  

It is this blend of customization, control, interactivity, technology and charitable partnership potential that has piqued the interest of celebrities from a variety of entertainment and sports markets. With an initial launch date of December 26th, to be followed by the site’s official launch February 1st, already has a long list of celebrities buzzing about Poggi, as he and his team position the company to take the arts and entertainment industries by storm.  

An executive with over 30 years’ experience developing and implementing new software solutions, Poggi has served as Vice President for a number of industry giants.

“Part of’s uniqueness is the technology driving the concept. For example, we have created the first participatory broadcasting company … and that’s just the tip of the iceberg,” said Poggi.
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