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2012 was a Watershed Year for Infiniti
Numerous significant events buoyed the luxury automaker in 2012.
Sales are as good an indicator as any of an automaker’s success, and Infiniti saw an exponential sales increase. In fact, the automaker’s U.S. sales rose by 41.2% over November of the previous year, while year-to-date sales were up by 22.6%. November saw 11,897 units sold — up from 8,428 the previous year.
The increased sales are even less surprising when considered alongside the fact that the J.D. Power and Associates Sales Satisfaction Survey identified Infiniti as being ranked second overall among luxury brands. That’s an eight-position jump from the previous year, with a 52-point improvement in the survey year-over-year.
Infiniti also made aggressive moves toward expansion. Two new models hit dealerships in 2013: the 2013 IPL G convertible and the 2013 JX luxury crossover. It’s part of the automaker’s moves to create a product lineup that runs the gamut of the entire premium market. To that end, they are embracing a new naming strategy: sedans, coupes, and convertibles will be prefixed by Q, with crossovers and SUVs being prefixed by QX. A double-digit number will follow the prefix, with higher numbers indicating higher-end models.
It’s unsurprising, then, that the automaker is touting some new concepts. Chief among these is the Emerg-e Concept (http://www.youtube.com/
And lest anyone think that Infiniti isn’t serious about performance, the automaker has partnered with Red Bull Racing — which has been the FIA Formula One Constructors’
2012 has been a big year for Infiniti, and 2013 could be bigger. Drivers who want to learn about the latest Infiniti developments should speak with the experts (http://www.infinitihoffman.com/