Dec. 21, 2012
-- ING Vysya Life Insurance Company Limited, an established life insurance company, has launched an innovative television based campaign in Andhra Pradesh that showcases the benefits of being a Life Insurance advisor.
Titled ‘How you can achieve your dreams with ING Life Insurance?
’ the half-an-hour show captures the lives of nine leading ING Life Insurance advisors. On this Tele-show, these select advisors share their life experiences of how being an advisor to ING Life Insurance has helped them in achieving their life goals and personal ambitions, while creating an alternative source of income. The nine advisors represent three important segments namely Housewives, Retired Individuals and Self-Employed Individuals.
According to Mr. Rahul Agarwal, Chief Distribution Officer, ING Life Insurance,
"The campaign features fascinating success stories of nine ING Life Insurance advisors and is sure to inspire many people to become life insurance advisors. Andhra Pradesh is one of our key markets where would like to invite housewives, retired as well as self-employed life individuals to become a life insurance advisor. This was they, in their free time, will be able to make a difference to other’s lives while changing theirs too.
The interactive show is being anchored by renowned Telugu TV star Nanda Kishore. The show is being telecast on ETV2 from 9:30 – 10:00am for a period of 15 days. The viewers, who wish to join ING Life Insurance as an advisor, can SMS ING to 56767. The ING Life Insurance team will then contact all those viewers and after proper verification will convert them as advisor. About ING Life Insurance
ING Life Insurance is an established life insurance company with over a decade of experience serving over 1 million customers in over 200 cities in India. Headquartered in Bangalore, ING Life Insurance India is 50% owned by Exide Industries, 26% by ING Insurance International B.V. and 24% by other strategic shareholders.
The company distributes its products through key channels like Tied Agency, Bancassurance and Alliances. The Tied Agency channel comprises over 30,000 ING Life Advisors, spread across the country. The Banc assurance and Alliances business within ING Life India is a fast growing distribution channel, and includes the Banc assurance partner (ING Vysya Bank), Referral Partners, Corporate Agents and Brokers.