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Infiniti Streamlines Auto Naming Strategy
New vehicles will carry either a Q or QX prefix from 2014 onward.
From 2014 on, all of their sedans and coupes will carry a “Q” prefix, while their SUVs and crossovers will be branded with a “QX.” While this may seem like a trivial change to some, this comes just as Infiniti is aiming to broaden their focus, embarking on ambitious growth plans and an expansion of the current lineup. Beyond the prefix, each vehicle will feature a double-digit number to identify its place in the line, with the lower numbers representing entry-level vehicles. By adopting the Q and QX prefixes, it allows for a unification of the brand as well as serving as a call back to the first iconic Infiniti: the Q45.
With a new premium sports sedan set to launch at the North American International Auto Show in January, the Q50 will be the official debut of their new naming strategy.
Although Infiniti does not intend to retroactively apply the Q or QX prefix to their vehicles, that leaves modern models in the middle of a generation in something of a limbo, waiting for a revamp to join up with the new models. Rest assured, however, that the experts at Motor Werks Infiniti are more than willing to clear up any confusion.
As one of the leading Infiniti dealers in the greater Chicago area, Motor Werks Infiniti of Barrington is the source for more information on the automaker, from their new branding to their new vehicles. The dealership also features a range of gently used vehicles from many different automakers.
Curious readers are invited to contact the dealership online (http://www.motorwerksinfiniti.com/