Successful Professional Pricing Society European Conference Satisfies Growing Demand

Professional Pricing Society’s 8th Annual European & Global Pricing Conference in Amsterdam exceeded expectations as Europe’s largest pricing event. A record number of attendees showed an increased demand for knowledge and readiness to learn.
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Pricing Strategy
Price Optimization
Competitive Pricing
Segmented pricing
Professional Training



Dec. 20, 2012 - PRLog -- Successful Professional Pricing Society European Conference Satisfies Growing Demand for Pricing Education

Amsterdam Event Enjoys Increased Attendance and Record Number Sponsors

Atlanta – The Professional Pricing Society, supporting pricing education and training in 75 countries, today announces that its 8th Annual European & Global Pricing Conference in Amsterdam more than exceeded expectations as Europe’s largest and most established pricing event. The 2012 conference featured the 3rd Annual Pricing for Executives Summit, five full-day workshops, one two-day workshop, four keynotes and 12 breakout sessions for business professionals looking to better their professional pricing skill set and increase their company’s performance.

The record number of attendees showed an increased demand for knowledge and readiness to learn from industry authors, experts and academics – and they weren’t disappointed. Additionally, this year’s conference featured a number of key findings of great merit to the academic, consulting and practitioner sides of pricing.

• At the event attendees heard from Dr. Georg Tacke (, from consulting firm Simon-Kucher & Partners, who presented his firm’s 2012 Global Pricing Study. ( The presentation detailed findings on price wars, pricing power and the pricing process. This study was conducted in close cooperation with PPS, and included the participation of several thousand companies from all continents.  

• On the academic side, attendees heard from Frédéric Jallat (, Ph.D, and professor at the European School of Management (ESCP Europe). His keynote addressed his research based on the promise of a “frictionless” online market economy. Jallat’s findings showed that pricing dispersion and instability are endemic online and on the rise, which calls into question many of the well-established new-economy business theories.

“We saw some great indications of success in Amsterdam; that even in a down economy we delivered pricing training to dozens of corporations new to our conferences, and with more than half the attendees new to Pricing Society,” said Kevin Mitchell, President of Professional Pricing Society. “This pattern of upward growth demonstrates increased interest in structured and disciplined pricing training which highlights the efficacy of smart pricing strategies during good and bad economic times.”

The Professional Pricing Society sponsors four major conferences annually including one in Asia, two in the United States, and one in Europe. The next two 2013 conferences are April 18  and 19 in Singapore, and April 30 to May 3 in San Francisco. For more information on event details, go to

About the Pricing Society

The Professional Pricing Society (Pricing Society) is the world's only professional society dedicated solely to pricing training and education. Its mission is to nurture a growing community of professionally accredited pricing professionals while staying committed to disseminating pricing expertise throughout the business world. The Professional Pricing Society provides pricing professionals with current strategies, market trends, analysis, research and resources from today's leading pricing experts and technology. For more information on membership


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Source:Professional Pricing Society
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Tags:Pricing Strategy, Price Optimization, Competitive Pricing, Segmented pricing, Professional Training
Industry:Manufacturing, Industrial
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