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Fresh Healthy Vending Expands Wisconsin Franchise Base
Franchise Owners Lead the Charge in Winning Wisconsin Schools and Businesses Over to Vending Machines Dispensing Healthier Snacks.
The firm’s franchisee numbers have nearly doubled there since December of 2010.
Fresh Healthy Vending supplies snack foods and beverages to over 1,800 dedicated vending machines in thirty-one states, according to its San Diego headquarters. Sales revenues are shared with schools and other hosting sites, and franchisees receive training plus continuing assistance from the firm’s tech-savvy marketing department.
And as good as overall results are—revenues have grown every quarter—business is even better than the balance sheet suggests, says Alex Kennedy, Fresh Healthy Vending’s busy marketing manager.
“Placing the needs of our franchisees first has proved a winning strategy, and is key to our continuing success,” she notes. “By investing resources in training and the identification of prime sites for locating vending machines—we continue to thrive despite the uncertain national economic climate.”
Furthermore, the company’s expanding market share and franchise base has much to do with positive buzz within the industry, according to Kennedy.
Theresa and David Stuesser may be a case in point. Resident entrepreneurs living in the Madison, Wisconsin area they first became aware of Fresh Healthy Vending after reading about the firm in trade publications.
“Being health conscious parents of two young children we were interested in bringing more and healthier snacking choices to local schools,” says Theresa. “But some of the best names in quality vended foods and beverages simply weren’t available locally. We’ve now accomplished that—and we’re pleased to be supplying area schools with healthier, tastier and remarkably popular snack options.”
The Fresh Healthy Vending operation helped them in initially setting up their vending business, and in mastering high-tech tools allowing them to efficiently track each machine’s sales, according to Stuesser. Demographic data identifying prospective new vending sites, and even product inventory best suited to each location, are also supplied.
Fresh Healthy Vending’s lengthy assortment of snacks includes some of the biggest niche food makers in the industry: Odwalla, Vitamin Water, Bolthouse Farms, Stonyfield Farms, Horizon Organic Milks, Clif Bars, and Honest Teas to name a few.
For school administrators, the chance to introduce healthier food into the daily school routine is a strong sales point. “Our kids seem to love the wider variety of snack choices, and we appreciate the healthier content,” says Stephanie Spoehr, principal at Mount Horeb High School. Michelle Denk, Food Service Director for the local school district, sees Fresh Healthy Vending’s machines as “a valuable resource” in helping meet her state’s progressive guidelines on school nutrition.
For information on local franchise opportunities available visit the company’s website at FreshVending.com or phone (888) 902-7558.