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AMACOM to Publish New Book on Creating a Culture of Greatness
AMACOM to publish new book on affirmative leadership by William Seidman and Rick Grbavac of Cerebyte, Inc.
Through affirmative leadership, a proven methodology developed by Seidman and Grbavac, Cerebyte helps to optimize performance and nurture leadership at all levels in organizations. By creating programs based on each company’s unique strengths and needs, the authors have helped hundreds of companies exceed their performance expectations and create a culture of greatness.
At a large print and digital advertising company, Seidman and Grbavac guided the entire company to develop a more client-centric culture, leading to a solution selling approach that more than doubled their sales of digital solutions in six months.
Dale Lockwood, the Manager of Customer Solutions said,
“Cerebyte has helped transform our sales and customer service people from one-dimensional to whole-brain thinkers and doers, capable of seeing today’s realities through a new set of eyes.
Cerebyte’s approach, employing a balance of modern science, business acumen and the understanding of performance demands, has made them a valuable partner to our company and a critical asset to our future.
Dr. Bill Seidman and team continue to remain accessible every step of the way through our transformative journey, and should be considered a necessary partner for any company wanting to break free from the shackles of old thinking and under-performance.”
In their new book, the authors will teach readers how to do what hundreds of companies already using the methodology have achieved: Identify their top performers, motivate others to adopt their knowledge and behaviors, and effectively transform the corporate-wide culture.
About the Authors
Dr. William Seidman, CEO and President of Cerebyte, is a recognized expert on management decision-making in high-performing organizations. He is particularly known for understanding the processes required to identify and use expert wisdom in order to inspire organizational performance improvements.
Seidman has more than 20 years of experience working with high-tech, fast-growth companies including Hewlett-Packard, Jack in the Box, Intel, Local Insight Media, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others.
As part of his doctoral dissertation at Stanford University, he developed a groundbreaking technique for analyzing management decision-making. Seidman’s technique is the core of strategy-to-
Rick Grbavac joined Cerebyte as Vice President in 2002. He has worked with clients including Fortune 100 companies in the retailing, financial, high-tech, construction, manufacturing and health sectors. Grbavac has more than 25 years of experience in sales, marketing and organizational development, and was involved in managing sales groups and re-engineering corporate structure and culture at industry-leading organizations such as Jantzen and VF
Corporation. He holds an MBA from Pepperdine University and a BS in Business Administration from the University of Oregon.
Page Updated Last on: May 09, 2013