Handy Candy Launches Organic Line with Southern California Retailer

Dec. 20, 2012 - PRLog -- Birmingham, AL.

Handy Candy offers an innovative new way to enjoy the sweetness of a grape tomato with the introduction of its Handy Candy grape tomatoes, now available in an organic option as well. All Handy Candy products are conveniently packed in a 4 OZ. re-sealable biodegradable cup. Randy Cancellieri of Veg Fresh Farms California a distribution partner of Handy Candy states “the benefit of the Handy Candy organic line is the land has to be virgin ground for 5 years before planting. There is also a price value that our customers will experience. People can spend $0.99 to $1.29 on our 4oz cups, in comparison to other products on the market that are available at a retail price of $4.99 for a 10oz organic grape. The grapes that we pack in the Organic Handy Candy are all hand-picked and packed fully ripe to ensure an extremely high brix level that gives them their superb flavor”


Handy Candy is currently being distributed at retailers across the United States and Canada via our distribution partners.

"The national launch of Handy Candy grape tomatoes makes it easier and more convenient than ever for children, working professionals on the go or anyone looking for a healthy snack to enjoy in the sweet taste of Handy Candy “Eat All Day At Work Or Play”. Rick Murrah VP of Sales for Flavor Pic located in Birmingham, AL. said “when our team developed this product we took everything into consideration. Brix levels of 7.5 or higher, smaller portion size so you could maximize value, biodegradable cup, the logo is “KID FRIENDLY” and lastly it’s priced perfectly”. This product is an ideal snack for everyone — especially young kids whose parents are looking for a healthy alternative to typical package snacks.

To ensure maximum quality and product consistency, Flavor Pic has created extreme product standards:

• The cup and lid are entirely made from plant material & is eco-friendly

• The cup size (net wt. 4oz) and shape lends itself to a variety of uses for the consumer

• Individual serving capabilities

• Perfect size for most pre-packaged salads

• A grab & go snack that is healthy

• Child friendly packaging

• re-sealable label

• Handy Candy™ Grape Tomatoes are selected for the sweet “candy” flavor

• It must pass our test for both flavor profile and BRIX

• The perfect size

• The perfect flavor

Handy Candy also spent a significant amount of money and time on developing the packaging and the display. The PRODUCT COMES IN A SELF-CONTAINED & STACKABLE DISPLAY READY BOX. The display ready container, with its graphics and stacking ability, provides the retailer with numerous options for cross merchandising; in front of the bagged salads, on the salad dressing aisle, in front of the store, near check out stations, in the snack aisle etc. The information on the box will be in English and French

Handy Candy Organic product can be found in Whole Foods in California Our PMA Award willing Handy Candy can also be found in one your retailer’s top-selling items available at more than half the supermarkets in the U.S., Canada and select Wal-Mart locations.

Additional information can be found at www.myhandycandy.com or by emailing Rick Murrah rmurrah@flavorpic.com

www.totalfranchisesystems.com