Dec. 19, 2012
-- SuperJeweler.com has announced a special partnership with Emmy-nominated costume designer for hit TV show The Good Wife
, Daniel Lawson. He will curate a total of three collections for the online jeweler, including a holiday themed collection that is currently available on the company website, as well as two more; one for Valentine’s Day and one for Mother’s Day and bridal jewelry, both of which will be available in 2013.
While SuperJeweler often features various themed collections on the company website, this is the first time they’ve hosted a guest curator from the fashion world. Lawson draws inspiration from his extensive experience as lead costume designer and “visual storyteller”
at The Good Wife. For his first guest collection at SuperJeweler, he selected items that match the same timeless elegance he is known for in dressing actress Julianna Margulies and the others actors on the show. The overall style is an aesthetic that is far from showy, but more classically inspired. “These are the pieces that say ‘You’ve got class,’ and you can tell by the jewelry you’re wearing. It’s not too little and not too much. It’s just right,” said Lawson of his collection at SuperJeweler.
SuperJeweler CEO Andrew Fox is thrilled to have a designer of Lawson’s caliber acting as a voice for the brand, which is defined by affordability, versatility and an emphasis on fun and fashion. This new partnership was also the focus of an InStyle.com article and is just the latest in a series of high-profile media appearances by SuperJeweler products, including placements on Emmy winning TV shows like The Doctors, The Rachael Ray Show, and The Talk with Sharon Osbourne.
Founded in 1999, SuperJeweler specializes in providing the lowest prices online on everything from diamond engagement rings, tennis bracelets and diamond studs to pearls, gemstones and fashion jewelry. The staff at SuperJeweler is dedicated to offering a huge selection of really nice jewelry at really low prices. For further information or to see Daniel Lawson’s collection, please visit www.superjeweler.com/
danlawson.asp or call 877-888-0175.