New brand reflects company’s growth and strategic direction
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Dec. 18, 2012 - PRLog -- NEW YORK, NY – Superior Discovery, formerly SRM Legal, a leading provider of eDiscovery services to the legal market, announced today its new company name and unveiled a new logo and website. The Superior Discovery name was chosen to leverage the brand recognition and goodwill associated with the company’s prior operating units, while providing a better reflection of what the company is today and where it plans to grow in the future. The icon is a recognizable mark that will be used consistently to represent all divisions under the Superior Discovery umbrella.
Superior Discovery traces its roots back to 1975, when the company was started to help litigators prepare documentation for trials and regulatory matters. Since that time, the world of litigation and the entire discovery process has evolved dramatically, and Superior Discovery has continuously grown and evolved throughout the years to support the needs of the legal market. In addition to continuing its organic growth, Superior Discovery recently embarked on a strategy to further broaden its solutions offerings through the acquisition and successful integration of various specialty companies, including managed services such as outsourced litigation support and hosting, and managed review.
“The name Superior Discovery better reflects the combined strength and best qualities of SRM Legal and its previous brand as enhanced by our recent acquisitions, including Intelligent Discovery Management and Sight Staffing,” said Superior Discovery President and COO Gadi Rosenfeld. “The updated brand further supports our strategic plan to grow aggressively in the New York City market and nationwide. Additional acquisition targets have been identified and we are working to bring these under the Superior Discovery umbrella in the coming months,” he added.
Superior Discovery is among the leading providers of document processing and hosting of managed services to the eDiscovery sector. The company is a pioneer in the design, creation, and implementation of document management systems servicing the legal needs of large corporations and their legal counsel. Superior Discovery is headquartered in New York City with operational centers in Washington, D.C., Chicago, Miami, and Dallas.
About Superior Discovery Superior Discovery is the most trusted and relied upon expert for end-to-end litigation support in New York and throughout the U.S. In 1975, it opened its doors to help litigators prepare documentation for trials and regulatory matters. While the discovery process has changed radically over the years, the company’s commitment to providing top-quality services has never wavered. Superior Discovery provides consulting and a wide range of services to manage information, data, and documents. For more information, visit www.superiordiscovery.com.