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SEO Content Writing: Skills Needed to Succeed in This High-Paying, Work-from-Home Job
SEO content writing is a hot profession; one where you can easily earn between $35,000 and $75,000 – your first year - as a freelancer. If this work-from-home writing opportunity appeals to you, following are the skills you need to succeed.
If this work-from-home writing opportunity appeals to you, following are the skills you need to succeed.
FYI, SEO writers are also referred to as search engine optimization writers, web writers, SEO article writers, SEO content providers and SEO copywriters, among a few other titles.
SEO Content Writing: Basic Qualifications Needed
Foundational knowledge of the Rules of Search Engine Optimization (SEO): There's a lot to learn to become proficient as an SEO writer. But, you don't have to become a guru or know-it-all pro. In fact, that's impossible because the rules of search marketing change all the time.
However, you must have an intimate understanding of what online marketing and SEO is all about, and how web content fits into the overall scheme of them. This means knowing what keywords and phrases are; how to conduct keyword research; what whitehat and blackhat tactics are; what themed SEO content is; what keyword stuffing is; and how search engine algorithm changes affect SEO writing guidelines, for example.
Excellent research skills: SEO writing is a profession where you may be writing on wedding cake toppers in the morning, arctic drilling equipment in the afternoon, and titanium wedding bands in the evenings. And yes, these are actual topics that clients of my SEO writing company (http://newmediawords.biz/
One of the things that make being an SEO writer so much fun is that you cover a lot of different subjects. It's never boring, that's for sure! But it means that SEO content writers have to be keen researchers in order to successfully complete duties like sourcing stats and determining the angle from which a piece of content will be written – and this is before the actual writing ever begins.
Effective communication skills: As an SEO writer, you will be responsible for everything from communicating with clients about the content they've commissioned, to outsourcing/
In short, you deal with a lot of people – about different matters; hence, effective communication skills are a must.
Organized: When you're hired as an SEO content provider, you're pretty much given an assignment and are left alone to get it done. So you must be extremely organized and self-motivated in order to meet deadlines.
Good writing skills: Not only must the content you produce as an SEO copywriter be grammatically and factually correct, it must be informative and move the end user (the web visitor) along toward taking some type of action. This is called producing copy that has a "call to action."
Clients commission SEO content for one ultimate reason – to increase sales. Now, how they do that might vary. For example, the call-to-action might be to "sign up for a free trial," as opposed to "buy this product right now." But the end goal of all SEO content is to attract more visitors to a website/blog in order to turn them into paying customers at some point.
SEO Content Writing: Conclusion
There's more that goes into being a professional SEO writer, but these are some of the top skills.
Learn more about SEO content writing, eg, where the jobs are, education requirements, average salaries, etc. ______________________________________
About the Author: Yuwanda Black heads New Media Words (NewMediaWords.biz)