Toyota takes Etios Motor Racing to Sri Lanka

8 EMR drivers along with EMR cars to participate in The Colombo Night Race 2012
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Bangalore - Karnataka - India

Dec. 18, 2012 - PRLog -- Bangalore, December 14, 2012: After the success of Etios Motor Racing(EMR) in India, Toyota now takes EMR to Sri Lanka to be a part of the spectacular Colombo Night Races (CNR) on the 14th and 15th of December, 2012. This is the second edition of the weekend of street races in the island country, and this year the EMR drivers/cars make their debut at the event that will also see GT3, GT4, SL-GT, Formula Mclaren’s 1300, and other international racing cars and bikes.

The Colombo Night Races will see eight EMR drivers, all set to burn rubber on the streets of Colombo this weekend. Selected on the basis of their performance at the second EMR Exhibition Race held at Gurgaon, these drivers have been training for CNR for the past two months. The eight drivers are:

1.Amey S. Rane
2.Mezaan Anees
3.Yayathi Varma
4.Binoy John Maddela
5.Keith D’Souza
6.Hisham K P
7.Akhil Rabindra
8.Abhinay Bikkani

In addition to the eight drivers above, two Sri Lankan drivers will also drive EMR cars and battle it out with the other EMR drivers.

Commenting on EMR’s participation at the International racing event, Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said, “EMR’s participation in Colombo Night Race will take Toyota’s racing to the next level as it will help us train our drivers and give them international exposure. We are very happy to introduce our young EMR drivers to a new format and take them overseas for the first time. Last year the Colombo Night Races was a success and we look forward to being a part the event this year.

Here, we would also like to extend our gratitude to our counterparts in Sri Lanka, Toyota Lanka Pvt. Ltd (TLPL) who have sponsored this event and have further helped us plan this event,” continued Mr. Singh.

The EMR drivers will have two rounds of races. The qualifying rounds will take place on December 14th and the races will start at 7.00 p.m. on December 15th, 2012.

About Etios Motor Racing:

Continuing the Company’s global legacy of motorsports, the EMR Series is being supported by one of the most accomplished and acclaimed engineering companies in motorsport history – TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. The EMR Series that is slated to be held in the second half of 2013 will be based on a single-make racing championship platform. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series.

Toyota is also working closely with Indian motorsport experts, Red Rooster Racing (International) Pvt., Ltd. based in Bangalore, with Leelakrishnan former racing and rallying champion at the helm.  

The Official Partners for EMR in 2012 are MRF – tyre manufacturer, DENSO – a Toyota affiliate that manufactures auto parts, Savita – sole distributor of Idemitsu Oil products in India, BMC – producers of air filters and MapmyIndia – providers of GPA navigation and online maps.  

The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete amongst the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.

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Overview of TKM:
Company name          Toyota Kirloskar Motor Private Limited
Managing Director         Hiroshi Nakagawa
Equity participation       TMC: 89%, Kirloskar group: 11%
Number of employees   Approx. 6,000 +
Land area          Aprox. 432 acres (approx.1,700,000 m2)
Building area          74,000 m2

Overview of TKM 1st Plant
Established          October 1997 (start of production: December 1999)
Location          Suburb of Bangalore, Karnataka State
Products          Innova, Fortuner manufactured in India.Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity          Approx. 90,000 units

Overview of TKM 2nd Plant
Location          On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products          Corolla Altis, Etios, Etios Liva, New Camry
Start of production          December 2010
Annual production capacity          1,20,000 units
Source:Toyota Kirloskar Motor Pvt. Ltd.
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Location:Bangalore - Karnataka - India
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