Zade Dirani - Youth Message
Dec. 18, 2012
-- Umniah continues its partnership with itsBrandAmbassador Zade Dirani and launchesa new Value Added campaign for that enables Umniah subscribers to exclusively enjoyDirani’
s latest musical pieces by calling *211#.
This collaboration will build on the success of Dirani’s previously organized activities in Amman. It reflects Umniah’s journey ofbelonging to arts and culture in the Kingdom through various activities with itsBrand Ambassador Zade Dirani.
Umniah is proud of itspartnership with the internationally recognized artist Zade Dirani, who has delivered a clear message about the harmony of civilizations and peace.Umniah is driven by its corporate identity that belongs to art, creativity and supporting young talents, and will continueto support arts and culture in the Kingdom.
On this occasion Umniah’s CEO Ihab Hinnawisaid:
“The artist Dirani created a special line for himself and has distinctively labeled his music to reach limitless boundaries. At Umniah we believe insuch a unique talent adding value to the field of arts and culture which is aligned with our belonging to innovation and creativity. Young talents will always be our focus and it is an honor to support their promising potential and futuristic goals.
Zade Dirani is aJordanian composer and pianist; he studied at the National Conservatory of Music in Amman and continued his studies at the Berklee College of Music in Boston. Dirani released his first album after Berklee College in 2002 and since then has launched three albums reflecting the stages of his life entitled: Zade,Roads to You, and beautiful world.
Dirani has led musical pieces in front of several well-known leaders, including His Majesty King Abdullah II Bin Al-Hussein andHer Majesty Queen Rania, Britain's Queen Elizabeth, Nelson Mandela, and His Holiness the Dalai Lama