Performance Improvement Council Weighs In On HR vs. Marketing for Better Employee Engagement

Performance Improvement Council Weighs In On HR vs. Marketing for Better Employee Engagement
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Dec. 17, 2012 - PRLog -- In an age of technologically precise marketing, should marketing departments take on responsibility for internal brand building and employee engagement?  Answering that question is the premise of a new white paper by the Performance Improvement Council ( (PIC) of the Incentive Marketing Association ( (IMA) entitled HR or Marketing: Who is Better Equipped to Manage Employee Engagement? (

PIC member Mike Ryan, author of the paper and senior vice president of marketing and strategy at Madison Performance Group, says, “With top executives looking to HR departments to own the internal employee customer and help create a brand-focused workforce, using today’s marketing techniques makes good sense.”

PIC Executive Team member Jerry Klein, who is also a VP at Maritz, said, “This paper outlines some basic steps, from the use of back end data-based systems, to segmentation techniques to help HR professionals develop personally relevant employee messages and administer effective programs .”

The paper concludes that HR is best suited to the task because, “No discipline is more committed to the optimization of the workforce.”  To view the complete paper, visit and click on the link on the home page.

The Performance Improvement Council (PIC) is a strategic industry group within the Incentive Marketing Association. It is a professional organization of performance marketing executives collectively focused on helping companies optimize their investment in human capitol through proven and innovative reward and recognition solutions.

More information is available at

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association ( (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available at
Source:Performance Improvement Council
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