Floor Contractor in Meriden, CT, Hires Online Advertising Firm to Boost Web Accessibility

Dec. 17, 2012 - PRLog -- Allstate Wood Floors, a flooring contractor in Meriden, Connecticut, has recently partnered with Prospect Genius, a Web marketing company, in order to improve their online visibility. Pursuing improved visibility is part of Allstate Wood Floors' commitment to serving area residents. They will use Prospect Genius's search engine optimization, or SEO, program to make it easier for people in Meriden to find the company on the Web when they search for flooring contractors or deck builders in the area.

SEO works by raising the ranking of Allstate Wood Floors on search engine results pages. This means that home- and business owners in Meriden will find Allstate Wood Floors closer to the top of the results list when they search online for hardwood, laminate, or bamboo flooring installation, or any of the other flooring services offered by Allstate Wood Floors. SEO eliminates the need to sift through excessive numbers of search results, and instead connects local residents in Meriden with the flooring help they need in a quick and efficient manner.

By making the company more visible on the Web, SEO allows Allstate Wood Floors to reach a wider audience more directly than ever before. This type of direct contact with local residents in Meriden is important given how popular search engine use is becoming in the 21st century. According to the Pew Internet & American Life Project, 59% of American adults who use the Internet employ a search engine on a typical day. With over half of Internet users turning to search engines to gather information, it is vital that Allstate Wood Floors remains as visible as possible on search engine results pages. Otherwise, the company runs the risk of not reaching this majority portion of the population.

As Matt Gallo, a lead online advertising expert with Prospect Genius, states, "Search engine use is growing by leaps and bounds. SEO is our way of keeping up with that trend and making sure that we do everything possible to connect people with the local services they need. Our goal is to make sure that the people in Meriden who need floor contractors are able to find Allstate Wood Floors without difficulty when they search online."

Allstate Wood Floors is a flooring contractor providing floor sales; hardwood, laminate, and bamboo flooring installation; and deck building services to residents and businesses in Meriden, CT, and the surrounding area. Allstate Wood Floors offers free estimates and provides a one-year labor warranty on their flooring work.