News By Tag
News By Place
The 2013 Music Festival Season is Here... For Planners
Festival Producer readies for new fests emerging in the new year, negotiating with client promoters, visiting venues and nailing down concepts and budgets.
Working from his Byron Bay, NSW live-in office, Davidson regularly started his day at 3am to Skype clients in the U.S. getting a head start on conceptualizing 2013 festivals. By 9am he finished his American work, then rode his bike 5 blocks, jumping in the ocean for a quick surf. That's promoting Aussie-style.
Back to work by 10am resuming his primary task, planning for the Australian promoter who wanted a detail guy, Hal Davidson with 37 years of experience, flew over fast (20 hrs), and tackled a complicated event solving the project's puzzle leaving the young client with a complete, detailed plan and budget.
Music Festivals done well are planned up to 2 years in advance. "Though a new one for Colorado has just surfaced in December and they want a 3-day camping hippie event for this next summer." Davidson said. The client wants to launch a ceremonial event with major artists to celebrate the culture change approving public ganja use. Though Davidson admits he no longer partakes, He's "for the concept. Anything that celebrates American freedom, I'm in." He said. "If funding is there, a professional can execute within 6-8 months if needed."
Also likely, is a major Meadowlands music festival that was originally planned as a kind of technology-energy expo/ music festival. But with the realities of our new economy and the increasing price tags of festivals, the event is being renamed and will probably be managed alongside the NJ State Fair in June as a purely electric dance music oriented fete sponsored by a NYC radio station.
A Miami based EDM/ Jamband fest is almost funded for South Florida, to occur for New Year's Eve 2013. And a 70 year old coastal festival in Connecticut is looking for an overall which will surely involve major talent and exciting new improvements to attract summer travelers from NY to Boston.
Event names are being held until any or all of these events launch their beginning marketing salvos, however, it looks like an active 2013 for the outdoor festival industry where size counts. The cost of these events are in the $2-3 million dollar range and are 2-3 day events.
Festival promoters across the U.S. realize talent needs to be secured now and sponsors run out of fiscally assigned funds after December 31, with many major fests already marketing Early Bird discounted tickets.
Stay tuned as these major festival announcements crystalize in the next 30 days. Hal Davidson is a music festival producer/ consultant; rentapromoter.com and author offering free promoting tips, advice, contacts and valuable one-of-a-kind concert and festival promoting books at www.concert-