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Indian Confectionary Market at a Glance
Bharatbook.com included a new report on "Confectionery Market in India 2012" which gives the factors influencing for the growth of the Confectionery Market in India.
The confectionery market in India is expected to see a steady growth in the future. Despite being considered as an indulgence product, confectionery has witnessed an increase in its consumer base. One of the primary reasons associated with this trend is the growing gifting culture and the use of confectionery products as a replacement of sweets. Moreover, the rural market is also contributing towards the growth of this industry by showing increased consumption of confectionery products in terms of volumes. This is further aided with the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate towards the bright future of the confectionery market in India. http://www.bharatbook.com/
The report begins with the introduction section which segregates the overall FMCG market into its sub segments, which includes the food & beverage segment, whose sub segment is the confectionery market. It then moves into the market overview section, which provides an overview of the Indian confectionery market, its characteristics along with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries is also provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.
Next is the market segmentation section done on the basis of product types ie. sugar confectionery (http://www.bharatbook.com), chocolate confectionery and gums. It contains brief overview about each category along with their respective market sizes.
After this, segmentation of the market into rural market and urban market has been done and brief overview regarding each segment along with flavour preferences and advertising techniques has been included.
This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhibiting in the four regions of India – East, West, North and South.
A separate section on import and export of different types of confectionery products is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and exporting nations are also provided.
An analysis of the drivers explains the factors for growth of the industry that include growing gifting culture, low per capita consumption of confectionery, rapid urbanization, growing retail market, growing income and consumption, developing rural sector and marketing campaigns. The key challenges include rise in ingredient price, rise in packaging costs, regulatory challenges and fake confectioneries.
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