Gift Card Fraud Concerns Increase

Dec. 12, 2012 - PRLog -- According to the Wall Street Journal’s MarketWatch website, the growing popularity of gift cards has triggered concerns over an increase in fraudulent redemptions.

Hackers and thieves now target stolen gift card numbers and use them for online purchases. In most cases, the issuer of the card is unable to recognize the transaction as fraudulent, because there is no effort made to track the buyer or the recipient. And if such a transaction is made, the issuer is under no legal obligation to compensate the legitimate gift card owner.

“Right now, only one-third of retailer issued gift cards are replaceable if lost or stolen,” said Ron Zayas, founder of Gift Checks Online. “If they are not used quickly, and if the purchaser does not save the receipt, recipients may find themselves out of luck when they try to redeem the card.”

Zayas created Gift Checks Online as a more secure – as well as a more personalized – alternative to traditional gift cards. “We designed Gift Checks to be just as convenient as a gift card, but we’ve virtually eliminated the possibility of fraud or theft, as these checks are real checks issued by a bank. That makes it easy to trace when and where they are cashed.”

A Gift Check is a personalized greeting card and a real check in one package for $4.99, which includes shipping. Several event and holiday designs are available. The innovative product was created as a more convenient and preferable option to the use of gift cards, which often go unused by the recipient. Gift Checks purchased by 3pm are processed and mailed the same day. Gift Checks never lose their full value, and each purchase comes with a money-back guarantee.

The Gift Checks Online website is located at www.giftchecksonline.com.

About Gift Checks Online

Gift Checks Online (www.giftchecksonline.com) is the originator of the Gift Check, which combines the convenience of a check with the personal sentiment of a greeting card. Gift checks are a unique new way to remember special occasions for family and friends, such as birthdays, anniversaries, graduations, and holidays, or just to remind someone you love that they are special. For more information, call us at 855-MY1-GIFT.