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Loyalty Plays An Important Role in Fleet Purchases
A new study produced by Aftermarket Business World shows that loyalty plays an important role in fleet purchase decisions
“But the hook for aftermarket suppliers lies in the 23 percent of respondents who say they are open to adding or taking on a new supplier," explained Krista McNamara, managing editor, Aftermarket Business World.
More than half — 54 percent — of the respondents in the Aftermarket Business World Fleet Product Study say they never change suppliers, while 38 percent only change suppliers when necessary, results show. National parts retailers and warehouse distributors are the preferred suppliers for fleet respondents.
Nearly half of respondents use only one supplier for their fleets while about one third of respondents use two. Three-fourths of those surveyed indicate their fleets include up to 50 vehicles, with the most common makes including Chevrolet, Ford, Dodge, GMC and Toyota models.
About 20 percent of the fleets represented in the study say between 16-25 percent of their fleet receives service monthly, and more than half use an on-site, fleet-owned service facility to complete service and maintenance needed.
In terms of inventory, quality, reliability and price — in that order — are the most important considerations when selecting product brands for fleet use, respondents say. And 43 percent order inventory as needed, while one third stores a one-month supply onsite.
The Fleet Product Study was fielded via e-mail to readers of Aftermarket Business World who are part of a fleet. Results are intended to show general market trends, not specific industry certainties, and should be treated as such.
If you’d like to schedule an interview with Krista McNamara, contact Boris Chernin, marketing director, at (310) 857-7632 or e-mail Boris at firstname.lastname@example.org.
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Advanstar Automotive Group
The Advanstar Automotive Group (www.SearchAutoparts.com)
Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.