Cheer Channel Announces Glitterbug Cosmetics As Sponsor for New Series, Cheer Mashup

Glitterbug Cosmetics, official make-up sponsor for Cheer Channel Inc.'s hit original web-series, Secret Diary of an American Cheerleader, will also be the official make-up sponsor for the newest CCI original series, Cheer Mashup.
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Dec. 12, 2012 - PRLog -- Cheer Channel Inc. (CCI), the #1 online entertainment network for the cheer industry, announced today that Glitterbug Cosmetics will be extending its partnership to the upcoming CCI series, Cheer Mashup. The show will be hosted by World Champion All-Star Cheerleader, Maddie Gardner. Glitterbug was a major sponsor earlier this year of CCI''s first original programming effort, Secret Diary of an American Cheerleader and recently announced their renewal as the cosmetics sponsor for Season Two of the hit web-series, which is now at over 1 million views across the CCI syndication platforms.

Glitterbug is a cosmetics company specializing in sparkly glitter products for face and body.  The Gltterbug collection includes an array of cosmetics ranging from lip and eye makeup, to adhesive rhinestones, pre-glittered stars and glitter dust. Glitterbug is performance make-up designed  for cheerleaders, dancers, and anyone else looking to add a little bling to their performance.

Glitterbug looks forward to working with Cheer Channel on the highly anticipated show. "We are so excited to be partnering with Cheer Channel and Maddie Gardner for this new show," stated Glitterbug Marketing Manager, Jessica Rzeszut. "We always keep cheerleaders in mind when developing our products, and Cheer Mashup is a great medium through which to tell them about our competition and performance makeup."

Cheer Mashup, featuring Maddie Gardner will begin airing monthly episodes in early 2013 on the CCI Website, YouTube, and all CCI social media platforms as well as through Dish Satellite, Roku, Boxee, Vimeo, Blip TV and from any mobile device worldwide, 24-7.


Unlike many cosmetics companies, Glitterbug specializes in glitter, self-adhesive glitter stars, and rhinestones. We offer a number of popular colors that can easily be used in combination with any other Glitterbug products, allowing you to create original looks that will stand out from the rest of the crowd. Our cosmetics are fun, safe, easy-to-use and perfect for any occasion.


CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content.  For more information on Cheer Channel, contact or go to
Source:Cheer Channel
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Tags:Cheerleading, Sponsorship, Partner
Industry:Entertainment, Marketing
Location:Austin - Texas - United States
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