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Follow on Google News | Evvnt Reshaping How To Market Conferences And Exhibitions In 2013Customer success story. Evvnt reshaping how to market conferences and exhibitions in 2013
By: evvnt James Wight, Global Marketing Director, IQPC – Shared Services & Outsourcing IQPC Case Study - http://evvnt.com/ “We have been very impressed with the service provided by evvnt.com and we will continue to use them for each and every event we put on. They come highly recommended” Davina Lines, Managing Director, Mixing Digital Mixing Digital Case Study - http://evvnt.com/ LONDON, 7 DECEMBER 2012 – evvnt, a London software startup, has quickly established itself in the conference sector with its premium event broadcasting service that is delivering strong online event amplification for conference organizers. Over the past year evvnt has given organizers proven success in establishing their events online via conference listing sites, organic search results, mobile, social streams and simultaneously delivered a new business audience, registrations and brochure downloads. Their disruptive innovation technology provides its software as a service [Saas] that enables conference organisers to broadcast their events to 50+ conference listing websites, combined with monitored reporting. Covering the global market with clients featuring from IQPC Worldwide, Ark Group Asia, UBM and Mixing Digital, evvnt broadcasts out through relevant conference publishers to an audience of over 220m event consumers across targeted global, local, social and mobile sites. Given the broad span of the sector, evvnt were able to build a product that could aggressively target listing websites aimed at a local reach e.g. Sydney for Ark Group’s Women Legal 2013, and also per sector – targeting defense websites for IQPC’s International Armoured Vehicles 2013. This flexible coverage is helping conference organizers target the sites that remain critical to reaching the right audience for their event. Aside from location targeting evvnt are also keen to obtain a multi-platform reach for conferencing, putting events onto upwards of 25 mobile apps for maximum reach. This approach ensured that organizers could see their events indexing across natural search engines - making their conference unmissable. Providing clients with even greater transparent reporting and proof of ROI will be critical to the expansion plans in 2013, evvnt’s priority aims to avoid operating on a blind network, instead providing a detailed list of publishers with that all important live event link. “Here at evvnt we have solved a basic problem with a simple technology solution. This will vastly improve event availability to consumers and drive multi million pound revenues into the conference sector. What has been really exciting to see is the 'social buzz' created via users online and mobile who are engaging with available content” Richard Green, CEO and Founder www.evvnt.com End
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