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Greenbook Announces New Content Platform To Aid The Innovation Of The Insight Function
Through global knowledge sharing and collaboration, the new platform launched by GreenBook promises to help “Chart the Future of Market Research™”
The Insight Innovation platform promises to connect brands, research suppliers, and emerging technology players, who offer innovative solutions for gathering insight.
“Insight Innovation will support insight innovation through events, resources, and by providing an open forum visionaries, innovators, and influencers (whether they think of their solutions as market research related or not) to share their ideas. Programs under the Insight Innovation umbrella will be helping brands leverage disruptive innovation to generate insights that guide successful business strategies,”
“Our goal is to become the connective tissue between the worlds of academia, technology start-ups, market research, and enterprise stakeholders by developing synergistic properties in global regions (Latin America, North America, and Asia Pacific to start) that connect and reinforce each other to drive awareness and growth for our key constituents,”
1. Insight Innovation Exchange: A series of international conferences (http://www.iiex-
2. Insight Innovation Competition:
3. Insight Innovation Forum (http://www.linkedin.com/
The first Insight Innovation Exchange conference will be held in São Paulo, Brazil on March 25-26, 2013. It will be followed by events in Philadelphia in June and Singapore in October. Registration for the first conference has just opened.
“Insight Innovation Exchange São Paulo is the one event marketing and insight professionals need to attend to get up-to-speed on what’s happening in the consumer insights and marketing research space. Our fast-faced, intensive program allows attendees to explore regional and global cutting-edge innovation in the industry in just two days,” said Murphy.
Confirmed speakers (http://www.iiex-
For more information on this event and to register, visit www.IIeX-SaoPaulo.com.
About Insight Innovation
Insight Innovation is a global content platform aiming to support innovation within the Insight Function. We connect brands, research suppliers, and emerging technology players who offer promising, innovative solutions for gathering insight through thought leadership content, international conferences in partnership with regional and global partners, and support to innovative start-ups. For more information, visit www.insightinnovation.com.
GreenBook’s mission is to bring innovative resources to market researchers on both sides of the table and to offer effective marketing opportunities in a variety of targeted media. The GreenBook media platform includes the ﬂagship GreenBook Directory, specialized GreenBook Health Directory, GreenBook Blog, New Qualitative Research Guide & Directory, and a bi-weekly email newsletter. Our publishing program provides stimulating, practical, and timely content on topics and issues relevant to the industry. For more information, visit www.greenbook.org.