Dec. 6, 2012
-- Local small business retail success story, Aries Apparel, who sells only women’s specialty athletic apparel and gear, participated in their 3rd annual “Small Business Saturday” on Saturday November 24th, 2012 and saw their best year ever. Aries sales were up almost 10% from the 2011 “Small Business Saturday”.
U.S. Consumers spent $5.5 billion at small businesses on Saturday Nov. 24, according to the Small Business Saturday Consumer Insights Survey, released yesterday by the National Federation of Independent Business (NFIB) and American Express.
Pre-holiday surveys estimated that shoppers would spend $5.3 billion. Since this is the first year NFIB and Amex have tracked consumer spending on Small Business Saturday, there is no comparable sales data for previous years.
“We definitely saw more awareness in the event. It’s a perfect fit for us since we are a true independent small business,” said Diana Marsden, owner of Aries Apparel. Aries was chosen to be highlighted as an “innovator”
in the local radio commercials that played in the Portland market. “The exposure from the radio spots was great. We had a lot of people comment that they heard the spots and were visiting after hearing how important it was to support local independent business,” added Marsden.
Locally owned and operated, the original Aries Apparel is located at 1890 NW 188th Avenue in Hillsboro near Tanasbourne. The company also opened its second store recently at Clackamas Town Center.
Aries Apparel carries everything a female athletes needs to play including sports bras, gloves, jewelry, headbands, scarves, socks, hats, water bottles and bags as well as sport-specific accessories such as goggles, kneepads, glove oil, braces and ankle guards and shin guards. Hundreds of athletic brands are found within the store including Nike, Asics, Puma, Danskin, Mizuno, Enell, Champion, Wilson, Moving Comfort, Speedo, Under Armour, Brooks, adidas, STX and Aries Apparel.
About Aries Apparel
Founded in 2008, Aries Apparel offers sport-specific athletic apparel, footwear, equipment and accessories for passionate, confident, and dynamic female athletes of all ages and skill levels. Aries Apparel is committed to serving female athletes and providing a premium consumer experience. A strong partner in the community, Aries sponsors many local female athletic clubs, leagues, school organizations and women's organizations. Visit Aries Apparel online at www.ariesapparel.com.